Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Caesars Entertainment Operating Company | Leisure and Hospitality | 30000 | $2.2B | United States | OtherLevels | OtherLevels Sports Engagement Platform | Customer Engagement | 2020 | n/a | In 2020, Caesars Entertainment Operating Company deployed OtherLevels Sports Engagement Platform, a Customer Engagement application, on its consumer-facing website. The OtherLevels Sports Engagement Platform was implemented to deliver sports-focused on-site experiences and to centralize customer engagement controls for Caesars' online audience. Implementation emphasized customer engagement capabilities common to the Customer Engagement category, including real-time sports content delivery, personalized messaging, in-browser notifications, campaign orchestration, and behavioral segmentation. Configuration work included audience segmentation rules, event-driven triggers, content routing, and campaign templates to support recurring sports events and promotions. Deployment architecture centers on web instrumentation, with the platform embedded in Caesars' site to capture user events and deliver client-side engagement experiences. Operational scope is the consumer-facing web channel, with the implementation designed to surface sports content and promotions directly within on-site journeys. Governance and operational ownership were organized around digital marketing and product teams responsible for campaign configuration, creative variations, and audience rule sets, with phased activation of engagement modules to manage rollout risk. This configuration ties Caesars Entertainment Operating Company, OtherLevels Sports Engagement Platform, Customer Engagement, to marketing and product business functions. | |
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AmRest Holdings SE | Leisure and Hospitality | 21891 | $2.2B | Spain | NGA HR | NGA cleaHRsky | Payroll,Core HR | 2017 | n/a | In 2017, AmRest Holdings SE implemented NGA cleaHRsky, a Payroll,Core HR application. The NGA cleaHRsky deployment centralized core HR and payroll functions, establishing a single platform for payroll calculation, employee master data, statutory reporting, and HR administration workflows. The implementation configured standard Payroll,Core HR capabilities including payroll processing and tax calculation engines, personnel records management, benefits and absence management, and compliance-oriented reporting. Governance controls were introduced through role based access and audit trails to standardize payroll and HR processing, while process configuration focused on aligning payroll schedules and personnel administration to corporate HR policies. | |
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Leisure and Hospitality | 21891 | $2.2B | Spain | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2014 | n/a |
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Leisure and Hospitality | 21891 | $2.2B | Spain | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Leisure and Hospitality | 21891 | $2.2B | Spain | SALESmanago | SALESmanago | Marketing Automation | 2020 | n/a |
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Leisure and Hospitality | 21891 | $2.2B | Spain | GoTo (formerly LogMeIn) | LogMeIn GoToMyPC | Remote Monitoring and Management | 2020 | n/a |
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Leisure and Hospitality | 21891 | $2.2B | Spain | Adform | Adform | Digital Advertising Platform | 2023 | n/a |
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Leisure and Hospitality | 21891 | $2.2B | Spain | Freshworks | FreshDesk Customer Support | Customer Support | 2018 | n/a |
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Leisure and Hospitality | 21891 | $2.2B | Spain | Microsoft | Microsoft Azure Analysis Services | Analytics and BI | 2021 | SoftwareONE |
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Leisure and Hospitality | 21891 | $2.2B | Spain | LogiNext Solutions | LogiNext Haul | Logistics Management | 2021 | n/a |
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