Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Grameenphone | Communications | 1315 | $1.4B | Bangladesh | Ericsson | Ericsson Core Commerce suite | OSS/BSS | 2025 | n/a | In 2025, Grameenphone expanded and extended its BSS in Bangladesh by deploying the Ericsson Core Commerce suite, under a six-year partnership announced in Jan 2025. The initiative targets the OSS/BSS domain to introduce catalog-driven charging and mediation, and to accelerate digital service creation and offer lifecycle management. The deployment provisioned Ericsson Order Care and Catalog Manager as primary functional modules, with catalog-driven charging and an enhanced mediation layer. Ericsson Mediation will continue processing over six billion records per day, providing the high-volume event processing backbone for rating, settlement, and downstream billing. The Ericsson Core Commerce suite configuration centers on order management, catalog orchestration, charging pipelines, and mediation event correlation to enable faster offer lifecycle management. Operationally the program extends across Grameenphone's BSS domain in Bangladesh, impacting service creation, revenue assurance, and operational support functions. The engagement will leverage Ericsson Managed Services and embedded AI capabilities to accelerate offer creation workflows and improve operational efficiency in catalog and order operations. Integrations focus on mediation endpoints and charging touchpoints to feed billing and revenue processes at scale. Governance follows the six-year partnership model announced in Jan 2025, aligning managed services oversight with BSS product teams to standardize catalog and order workflows. The implementation emphasizes catalog-driven processes and mediation scalability, positioning the Ericsson Core Commerce suite as the central OSS/BSS platform for offer orchestration, service agility, and revenue assurance. | |
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Grameenphone | Communications | 1315 | $1.4B | Bangladesh | Vserv | Vserv VMAX | Digital Advertising Platform | 2024 | n/a | In 2024 Grameenphone implemented Vserv VMAX to build a privacy first, scalable telco adtech ecosystem for ad delivery across its MyGP app, content platforms, and partner ecosystems in Bangladesh. The deployment used the Vserv VMAX Digital Advertising Platform to centralize ad delivery and monetization capabilities under a single adtech stack. The implementation focused on core Digital Advertising Platform capabilities including real time ad decisioning, first party audience targeting, campaign and yield management, and consent aware identity controls. Configuration work emphasized scalable ad serving and audience management to support telco grade throughput and advertiser selection workflows. Integrations were implemented directly into the MyGP app, Grameenphone content platforms, and partner ecosystems in Bangladesh, extending ad delivery and audience signals across customer touchpoints. Operational scope covered digital advertising and monetization functions, with primary business impact on ad operations, marketing, and commercial partnerships. Governance changes centered on aligning data use and consent flows with regional privacy standards and instituting first party data governance for audience targeting. According to the vendor announcement the Vserv VMAX deployment aimed to improve advertiser selection and yield through privacy first targeting and telco grade scale. | |
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Communications | 1335 | $1.4B | Nigeria | Kyriba | Kyriba Treasury | Treasury Management | 2019 | n/a |
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Communications | 1335 | $1.4B | Nigeria | Google Tag Manager | Tag Management | 2021 | n/a |
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Communications | 1335 | $1.4B | Nigeria | Cloudflare | Cloudflare CDN | Content Delivery Network | 2022 | n/a |
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Communications | 1335 | $1.4B | Nigeria | Akamai | Akamai Identity Cloud | Identity and Access Management (IAM) | 2024 | n/a |
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Communications | 1335 | $1.4B | Nigeria | Microsoft | Linkedin Bizo | Marketing Automation | 2024 | n/a |
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Communications | 1335 | $1.4B | Nigeria | Oracle | Oracle Maxymiser | Marketing Analytics | 2024 | n/a |
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Communications | 1335 | $1.4B | Nigeria | Mixpanel | Mixpanel | Marketing Analytics | 2024 | n/a |
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Communications | 1335 | $1.4B | Nigeria | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2024 | n/a |
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