Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Celcom | Communications | 4200 | $1.4B | Malaysia | SAP | SAP Concur Expense | Expense Management | 2018 | n/a | ||
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Celcom | Communications | 4200 | $1.4B | Malaysia | Oracle | Oracle ATG Web Commerce | eCommerce | 2018 | SynergyTop | In 2018 Celcom implemented Oracle ATG Web Commerce to deliver a customer-facing B2C eCommerce prepaid mobile card ordering portal, with SynergyTop serving as the systems integrator. The engagement targeted Celcom’s prepaid card portal to address a constrained market window and complex system architecture while preserving integration with existing backend systems. SynergyTop delivered a bespoke Oracle ATG Web Commerce implementation that configured core B2C capabilities including catalog and product merchandising, checkout and order capture, and promotions and coupon handling for card balance discounts. The Oracle ATG Web Commerce solution was tailored to support prepaid mobile card plan ordering workflows and the customer experience design needed for direct-to-consumer sales. The implementation integrated directly with Siebel for CRM touchpoints and with OSB middleware to orchestrate service calls, enabling order status, customer account verification, and promotion validation across systems. Workarounds and architectural adaptations were required to navigate the complex existing architecture, and SynergyTop implemented the integrations for discounts and coupons to ensure consistent pricing and fulfillment flows. Governance and delivery were driven by a time-constrained rollout imperative, the project was completed on schedule to meet Celcom’s market timing needs. Operational scope focused on B2C sales and customer service interactions for prepaid products, and the delivered eCommerce platform streamlined order processing and promotions management while maintaining integration with Siebel and OSB systems. | |
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Communications | 4200 | $1.4B | Malaysia | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2020 | n/a |
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Communications | 4200 | $1.4B | Malaysia | Oracle | Oracle Retail Inventory Management | Inventory Management | 2012 | n/a |
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Communications | 4200 | $1.4B | Malaysia | Oracle | Oracle Retail Xstore Point-of-Service | Point Of Sale | 2012 | n/a |
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Communications | 4200 | $1.4B | Malaysia | Accendo Technologies | Accendo TalentPulse | Talent Assessment | 2019 | n/a |
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Communications | 4200 | $1.4B | Malaysia | NEC Corporation | NetCracker BSS/OSS | OSS/BSS | 2013 | n/a |
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Communications | 4200 | $1.4B | Malaysia | CTAPPS MSC | CTAPPS MSC eBlast | Interactive Voice Response (IVR) | 2017 | n/a |
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Communications | 4200 | $1.4B | Malaysia | Informatica | Informatica Axon Data Governance | Open-Source Database | 2021 | n/a |
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Communications | 2500 | $1.3B | Mexico | McAfee | McAfee Endpoint Threat Protection | Endpoint Detection and Response (EDR) | 2015 | n/a |
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