Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Telefónica México | Communications | 2500 | $1.3B | Mexico | IBM | IBM Customer and Network Analytics | Analytics and BI | 2015 | n/a | In 2015 Telefónica México implemented IBM Customer and Network Analytics, an Analytics and BI application, to integrate real-time network data and operational data and centralize customer intelligence. The deployment was positioned to profile customer accounts, analyze behavior patterns, evaluate the customer experience, and deliver near-real-time insights to operational teams. IBM Customer and Network Analytics was configured to ingest streaming network telemetry and structured operational feeds, and to execute behavioral analytics and customer profiling workflows. Core capabilities implemented included real-time data ingestion, account profiling, behavioral pattern analysis, customer experience evaluation, and near-real-time operational dashboards and alerts. The implementation connected network data sources and operational data across commercial and operations functions, providing a unified analytics layer for customer service and network operations teams in Mexico. Data models and analytics outputs were surfaced to operational users to inform routing, incident prioritization, and account level interventions. Governance emphasized centralized analytics operations and standardized profiling processes to ensure consistent customer experience scoring and decisioning. The stated outcome was improved client service delivery through near-real-time analytics, aligning Telefónica México analytics, operations, and customer engagement functions around IBM Customer and Network Analytics. | |
|
|
Telefónica México | Communications | 2500 | $1.3B | Mexico | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2015 | n/a | ||
 |
|
Communications | 2500 | $1.3B | Mexico | SAP | SAP ERP ECC 6.0 | ERP Financial | 2009 | n/a |
|
|
|
|
|
Communications | 2500 | $1.3B | Mexico | SAP | SAP SuccessFactors Employee Central | Core HR | 2011 | n/a |
|
|
|
|
|
Communications | 2500 | $1.3B | Mexico | Salesforce | Salesforce Service Cloud | Customer Support | 2009 | n/a |
|
|
|
|
|
Communications | 2500 | $1.3B | Mexico | SAP | SAP Ariba | Procurement | 2009 | n/a |
|
|
|
|
|
Communications | 2500 | $1.3B | Mexico | GoDaddy | GoDaddy | Application Hosting and Computing Services | 2021 | n/a |
|
|
|
|
|
Communications | 2500 | $1.3B | Mexico | Cloudflare | Cloudflare CDN | Content Delivery Network | 2021 | n/a |
|
|
|
|
|
Communications | 2500 | $1.3B | Mexico | SAP | SAP Ariba Supplier Management | Supplier Relationship Management | 2009 | n/a |
|
|
|
|
|
Communications | 2779 | $1.3B | Israel | Glassix | Glassix | Customer Engagement | 2021 | n/a |
|
|