Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Puma | Retail | 22214 | $10.5B | Germany | Reply | LEA Reply Warehouse Management | Warehouse Management | 2022 | n/a | In 2022, Puma deployed LEA Reply Warehouse Management across four distribution centers in Austria, South Africa and India as part of a multi-year programme to standardise and scale warehouse operations across EMEA and APAC. The LEA Reply Warehouse Management implementation established a common operational baseline intended to unify inventory control, order fulfilment and distribution processes across the selected sites. The deployment configured standard Warehouse Management capabilities including inbound receiving, putaway, replenishment, task management, order picking, packing and shipping, and real-time inventory visibility. The engagement integrated GaliLEA, an AI multi-agent assistant, to improve user autonomy, provide real-time visibility and deliver day-to-day decision support within warehouse processes. Governance centered on programme-level standardisation and site-level configuration alignment to support rollouts across EMEA and APAC, with operational ownership residing in Puma warehouse and distribution functions. The implementation focused on harmonising process workflows and operational data models across the four distribution centres to enable consistent execution, exception handling and AI-assisted operational decisioning. | |
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Puma | Retail | 22214 | $10.5B | Germany | beqom | beqom PayAnalytics Workforce Analytics | Workforce Analytics | 2023 | n/a | In 2023 Puma implemented beqom PayAnalytics Workforce Analytics to support HR pay equity and workforce analytics across its global employee population, integrating the solution with Workday to centralize compensation analysis. The initiative focused on standardizing compensation data, exposure analysis, and pay-equity monitoring across multiple legal entities and HR jurisdictions within the company. The deployment of beqom PayAnalytics Workforce Analytics included configuration of pay-equity analytics, cohort and segmentation analysis, compensation benchmarking workflows, and dashboarding for recurring executive and HR reporting. Puma configured automated data refresh and reporting cadences to surface anomalies and enable periodic reviews, aligning tooling with compensation governance practices. Integration architecture centered on a Workday to beqom data synchronization, moving master employee records and compensation elements into the Workforce Analytics environment for unified analysis. This centralized data flow supported cross-entity comparisons and consolidated compensation analysis without introducing other named system integrations. Operational ownership landed with HR compensation and people analytics teams, who institutionalized continuous pay-equity monitoring and established workflow gates for investigation and remediation. Governance changes included scheduled analytic reviews, role-based access to pay-equity dashboards, and formalized escalation paths to HR leadership for identified disparities. The deployment delivered near-zero gender pay gaps across multiple entities and achieved Fair Pay Innovation Lab certifications, reflecting both technical implementation and governance adoption. Puma now operates a centralized Workforce Analytics capability, using beqom PayAnalytics Workforce Analytics and Workday integration to sustain ongoing pay-equity oversight. | |
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Retail | 22214 | $10.5B | Germany | Branch | Branch Performance | Marketing Analytics | 2022 | n/a |
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Retail | 22214 | $10.5B | Germany | Coralogix | Coralogix Platform | AI Model Deployment and Monitoring | 2025 | n/a |
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Retail | 22214 | $10.5B | Germany | DoubleVerify | DV Authentic AdVantage | Marketing Analytics | 2025 | n/a |
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Retail | 22214 | $10.5B | Germany | Impact Tech | Activate by Impact | Social Media Management | 2016 | n/a |
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Retail | 22214 | $10.5B | Germany | ISGUS | ZEUS Workforce Management | Workforce Management | 2008 | n/a |
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Retail | 22214 | $10.5B | Germany | Nakisa | Nakisa Enterprise Portfolio Management | Project Portfolio Management | 2018 | n/a |
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Retail | 22214 | $10.5B | Germany | Momentive (formerly SurveyMonkey) | Momentive GetFeedback | Customer Experience | 2020 | n/a |
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Retail | 22214 | $10.5B | Germany | Red Points | Red Points Brand Protection Platform | Brand Management | 2021 | n/a |
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