Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Colbun | Utilities | 1189 | $1.5B | Chile | Everbridge | Everbridge Crisis Management Software | Critical Event Management | 2025 | Cysce | In 2025 Colbún implemented Everbridge Crisis Management Software and Everbridge 360 Pro for Critical Event Management to unify alerts and streamline emergency response across its operations and emergency response teams in Chile. The deployment targeted site-level continuity for Colbún, aligning Critical Event Management capabilities with operational emergency procedures across generation facilities. The implementation configured Everbridge 360 Pro and the Everbridge Crisis Management modules to centralize incident detection, multi-channel notifications, and collaborative incident playbooks. Module configuration emphasized alert orchestration, role-based incident activation, and automated notification templates to support rapid triage and coordinated field response. Rollout was delivered in partnership with local systems integrator CYSCE and included multi-channel notifications and full-scale field testing across operational sites. The program integrated notification endpoints and field communications workflows to ensure on-scene teams and command centers received synchronized alerts and situational updates. Governance included structured operational handoffs and use-case driven playbooks to embed the Everbridge Crisis Management Software into existing emergency response processes, with phased validation through field testing. The case study explicitly reports faster response times and improved business continuity as outcomes, and module usage was documented across operations and emergency response functions. | |
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ewz | Utilities | 1213 | $1.5B | Switzerland | SAP | SAP S/4 HANA | ERP Financial | 2021 | n/a | ||
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Utilities | 1213 | $1.5B | Switzerland | SAP | SAP Sales Cloud (ex CallidusCloud) | Sales Automation,Sales Engagement | 2021 | n/a |
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Utilities | 1213 | $1.5B | Switzerland | SAP | SAP Service Cloud | Customer Support | 2021 | n/a |
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Utilities | 1213 | $1.5B | Switzerland | SAP | SAP Marketing Cloud | Marketing Automation | 2021 | n/a |
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Utilities | 1213 | $1.5B | Switzerland | Adobe Systems | Adobe Dynamic Tag Management | Tag Management | 2016 | n/a |
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Utilities | 1213 | $1.5B | Switzerland | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2017 | n/a |
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Utilities | 1213 | $1.5B | Switzerland | Adobe Systems | Adobe Audience Manager | Data Management Platform | 2023 | n/a |
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Utilities | 1213 | $1.5B | Switzerland | Adobe Systems | Adobe Experience Cloud | Customer Experience | 2021 | n/a |
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Utilities | 1213 | $1.5B | Switzerland | SMTP2GO | SMTP2GO | Transactional Email | 2019 | n/a |
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