Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Vodafone Ireland | Communications | 3000 | $1.1B | Ireland | Ericsson | Ericsson Intelligent Automation Platform | Intelligent Process Automation | 2025 | n/a | In 2025 Vodafone Ireland deployed Ericsson Intelligent Automation Platform as part of a multi-market five-year partnership with Ericsson, establishing a programmatic networks initiative that includes Ireland among Vodafone markets in Europe. The deployment uses Ericsson Intelligent Automation Platform in the Intelligent Process Automation category to automate RAN operations and to apply AI-powered rApps aimed at driving performance, energy efficiency and service assurance. Implementation scope centers on network operations and RAN automation, with primary business functions including RAN engineering, network performance management and energy optimization. Ericsson Intelligent Automation Platform is being used to introduce automated RAN optimization workflows and AI-powered rApps that reflect the partnership announcement descriptions, with module usage on the platform inferred from the press release. Rollout is organized as a multi-market program across Vodafone Europe, executed over the five-year agreement, with a phased adoption model implied by the partnership duration. Operational coverage explicitly includes Vodafone Ireland and other Vodafone markets in Europe, and the program is positioned to transition routine RAN tuning and assurance tasks toward automated, programmable network processes. Governance and operational change focus on instituting automated, policy-driven RAN optimization and closed loop assurance workflows, shifting day to day network operations toward AI-assisted decisioning and runbook automation. Vodafone Ireland Ericsson Intelligent Automation Platform Intelligent Process Automation RAN operations underscores the relationship between vendor platform, application category and the network operations function, with stated objectives of improved performance, energy efficiency and service assurance as outlined in the partnership announcement. | |
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Vodafone Ireland | Communications | 3000 | $1.1B | Ireland | Loop11 | Loop11 | Customer Experience | 2020 | n/a | In 2020, Vodafone Ireland implemented Loop11 to support Customer Experience for its digital UX work in Ireland. The initiative centered on validating end to end digital journeys using moderated usability testing, prototype validation, and A/B testing to confirm design choices and user flows. Loop11 was configured to run moderated sessions and prototype tasks, and to execute A/B test scenarios while enabling stakeholders to watch live sessions for real time observation and qualitative feedback. The application served as the UX team’s primary tool for observing usability flows and collecting structured qualitative input during validation cycles. Operational coverage was focused on the UX team in Ireland, with stakeholder viewers drawn from product and digital channels to accelerate decisions on page layouts and funnel flows. No named system integrations are reported in the source material, the implementation emphasizes live session observation and iterative page refinement within the organization. Governance centered on structured test plans and scheduled stakeholder review sessions to shorten validation timelines. Vodafone Ireland case materials attribute outcomes to the Loop11 deployment including faster validation cycles, streamlined pages, and higher conversion rates, reflecting measurable improvements to Customer Experience. | |
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Communications | 10221 | $1.1B | South Korea | Google Cloud Platform (GCP) | Application Hosting and Computing Services | 2022 | n/a |
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Communications | 10221 | $1.1B | South Korea | Insider One | Insider Connect | Customer Data Platform | 2021 | n/a |
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Communications | 10221 | $1.1B | South Korea | SAP | SAP S/4 HANA | ERP Financial | 2022 | n/a |
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Communications | 10221 | $1.1B | South Korea | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2014 | n/a |
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Communications | 10221 | $1.1B | South Korea | DigiCert | DigiCert SSL | Secure Sockets Layer (SSL) | 2020 | n/a |
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Communications | 10221 | $1.1B | South Korea | Adobe Systems | Adobe Creative Cloud | Content Management | 2016 | n/a |
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Communications | 10221 | $1.1B | South Korea | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2019 | n/a |
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Communications | 10221 | $1.1B | South Korea | HashiCorp | HashiCorp Terraform | Robotic Process Automation | 2020 | n/a |
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