Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Sonic Automotive | Automotive | 10800 | $14.2B | United States | MicroStrategy | MicroStrategy HyperIntelligence | Analytics and BI | 2018 | n/a | In 2018 Sonic Automotive implemented MicroStrategy HyperIntelligence Buyer Hypercards to support EchoPark vehicle buyers in the United States, introducing VIN-level insight surfaces directly into buyer workflows. The deployment was introduced late 2018 and became broadly used by 2019, leveraging MicroStrategy HyperIntelligence as part of its Analytics and BI tooling to provide zero-click contextual insights to frontline purchasing staff. The implementation focused on Buyer Hypercards that surface VIN-level inventory and pricing metrics, configured to display contextual cards inside auction workflows. MicroStrategy HyperIntelligence delivered zero-click cards that bring inventory attributes and price signals into the point of decision, enabling faster bid and buy actions by EchoPark buyers. Operational coverage targeted EchoPark vehicle buyers across United States auction activities, embedding the HyperIntelligence cards in auction workflows and buyer-facing tools. Business functions impacted included vehicle sourcing and purchasing, with the solution designed to support rapid purchasing decisions through contextual analytics at the VIN level. Rollout proceeded from a late 2018 introduction to broader adoption by 2019, with the HyperIntelligence Buyer Hypercards embedded into auction operating procedures for EchoPark teams. The implementation yielded stated outcomes of increased buyer speed and improved inventory sourcing efficiency. | |
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Cinemark Brasil SA | Leisure and Hospitality | 2000 | $300M | Brazil | Movio | Movio Research | Analytics and BI | 2018 | n/a | In 2018, Cinemark Brasil SA integrated its point of sale systems with Movio Cinema to centralize loyalty data across its Brazilian circuit and to boost marketing segmentation and campaign performance. Movio Research is identified as the Analytics and BI application inferred from that Movio Cinema integration, and Movio Research is understood to enable advanced audience analytics within the Analytics and BI category. The implementation centralized transaction and loyalty identifiers into Movio’s analytics environment, supporting audience segmentation, cohort analysis, and campaign measurement functions that are typical for Analytics and BI platforms. Data ingestion and consolidation from POS into Movio Cinema and onward into Movio Research is inferred as the architectural pattern used to create unified customer profiles and reporting data sets, aligning with standard ETL and analytics workflows. Operational coverage focused on marketing and CRM functions across Cinemark Brasil’s circuit, with the integration intended to streamline segmentation and campaign orchestration. Governance and process changes are inferred to include standardized segmentation taxonomies, loyalty identifier governance, and campaign measurement workflows to operationalize audience analytics via Movio Research. | |
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Healthcare | 20 | $2M | United Kingdom | Google Charts | Analytics and BI | 2018 | n/a |
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Retail | 12 | $4M | United Kingdom | Google Charts | Analytics and BI | 2018 | n/a |
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Professional Services | 7000 | $2.7B | Germany | Omninet | Omninet Omnilytics | Analytics and BI | 2018 | n/a |
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Media | 27 | $6M | United States | Microsoft | Microsoft Azure Video Indexer | Analytics and BI | 2018 | n/a |
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Insurance | 15700 | $32.5B | Netherlands | Quantemplate | Quantemplate Analytics | Analytics and BI | 2018 | n/a |
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Banking and Financial Services | 300 | $23M | United States | Plinqit | Plinqit | Data Warehouse | 2018 | n/a |
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Construction and Real Estate | 36 | $8M | United Kingdom | RedSky Software | RedSky Business Analytics | Analytics and BI | 2018 | n/a |
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Manufacturing | 45 | $7M | United Kingdom | RedSky Software | RedSky Business Analytics | Analytics and BI | 2018 | n/a |
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