Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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ANZ Bank New Zealand | Banking and Financial Services | 9000 | $2.0B | New Zealand | Roy Morgan | Roy Morgan Asteroid | Analytics and BI | 2018 | n/a | In 2018 ANZ Bank New Zealand partnered with Roy Morgan to implement Roy Morgan Asteroid as an Analytics and BI solution to build the ANZ Financial Wellbeing Indicator. The engagement used Roy Morgan Single Source data and Roy Morgan Asteroid to produce ongoing six monthly measures of financial wellbeing for New Zealanders, positioning the work as a finance and customer insights implementation. The implementation centered on Roy Morgan Asteroid database delivery and query capabilities, ingesting Roy Morgan Single Source survey data into a structured survey database for analysis. Configuration focused on delivering a queryable ASTEROID dataset and instrumentation for repeated measurement, enabling analysts to generate wellbeing indicators and trend reporting on a regular cadence. Operational scope is New Zealand, with the output used by ANZ New Zealand finance and customer insights functions to support both public reporting and internal decision making. Governance and process changes included establishing a six monthly measurement cadence and data stewardship for the ASTEROID survey database, operationalizing how survey deliveries are queried and handed off to reporting workflows. Roy Morgan Asteroid is used as the primary Analytics and BI delivery mechanism for the Financial Wellbeing Indicator, supporting structured analysis of survey data and serving both external reporting obligations and internal strategy and customer insight use cases. | |
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Bendigo Bank | Banking and Financial Services | 4777 | $324M | Australia | Roy Morgan | Roy Morgan Live Mapping | Analytics and BI | 2018 | n/a | In 2018, Bendigo Bank implemented Roy Morgan Live Mapping in an Analytics and BI deployment to support localized audience and catchment planning alongside Roy Morgan Helix Personas for targeted home loan marketing. The implementation targeted retail lending and marketing workflows in Australia, aligning geospatial audience intelligence with customer acquisition campaigns and CRM activation. Roy Morgan Live Mapping was configured to visualize geospatial catchments and overlay Helix Personas segmentations, enabling campaign planners to define postcode and suburb level target areas. Functional capabilities emphasized mapping based audience visualization, catchment extraction for media planning, and exportable audience definitions for operational use in campaign systems. Data outputs from Roy Morgan Helix Personas were operationalized through CRM workflows and marketing operations, with personas consumed as audience layers for campaign segmentation and contact scoring. Operational scope included marketing and CRM teams within Bendigo Bank, and governance centered on centralized audience planning and catchment based media allocation to inform branch and regional acquisition tactics. Roy Morgan customer success materials link the Helix Personas driven program to a roughly 30 percent increase in first home buyer applications year over year, while reporting media spend was roughly halved, outcomes that are described in tandem with the Helix Personas deployment and likely supported by Roy Morgan Live Mapping for localized audience and catchment planning. | |
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Professional Services | 90400 | $53.8B | United States | SAS Institute | SAS Visual Text Analytics | Analytics and BI | 2018 | n/a |
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Insurance | 43306 | $67.1B | Germany | SAS Institute | SAS Visual Text Analytics | Analytics and BI | 2018 | n/a |
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Non Profit | 19000 | $2.9B | United States | SAS Institute | SAS Visual Text Analytics | Analytics and BI | 2018 | n/a |
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Education | 160000 | $377.0B | United States | SAS Institute | SAS/ASSIST | Analytics and BI | 2018 | n/a |
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Professional Services | 500 | $55M | Singapore | Sensor Tower | Sensor Tower | Analytics and BI | 2018 | n/a |
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Media | 4500 | $1.0B | United States | ServiceNow | data.world | Data Warehouse | 2018 | n/a |
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Media | 60 | $20M | Australia | Roy Morgan | Roy Morgan Live Audience Evaluatio | Analytics and BI | 2018 | n/a |
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Professional Services | 75 | $6M | United Kingdom | ServiceTracker | ServiceTracker Reporting and Compliance | Analytics and BI | 2018 | n/a |
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