Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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The Trade Desk | Media | 3115 | $1.9B | United States | Grafana Labs | Grafana Cloud | Analytics and BI | 2018 | n/a | In 2018, The Trade Desk implemented Grafana Cloud to centralize high scale metrics storage and visualization in the Analytics and BI category. The deployment used Grafana Cloud as a managed observability platform, combining Grafana visualization with Prometheus and Grafana Cloud Metrics for metric ingestion and long term storage. The implementation focused on SRE and infrastructure observability across The Trade Desk global platform, supporting engineering and business teams in the United States and internationally. Functional capabilities implemented included metrics ingestion, durable metrics storage, dashboard-driven visualization, and accelerated query execution within Grafana Cloud. Architecturally the solution was anchored on Grafana plus Prometheus and Grafana Cloud Metrics, shifting metric retention and query workloads to a cloud-hosted, managed metrics layer. The rollout centralized monitoring data flows and standardized observability patterns across platform services, aligning infrastructure telemetry with operational dashboards. Governance and operational adoption emphasized standardized instrumentation and monitoring workflows for SRE teams, and the move improved query performance and reliability while reducing operational labor for engineering and business stakeholders. Grafana Cloud served as the central Analytics and BI application for metrics and visualization across the company. | |
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Bloomberg | Media | 21000 | $12.5B | United States | Grafana Labs | Grafana Visualizations | Analytics and BI | 2018 | n/a | In 2018, Bloomberg deployed Grafana Visualizations to instrument observability across its market data and terminal infrastructure. The deployment uses Grafana Visualizations together with Metrictank to ingest and visualize hundreds of billions of data points daily, supporting production visibility for Bloomberg's critical financial services. The implementation centers on time series metric collection and storage via Metrictank, with Grafana Visualizations providing dashboarding, time series charts, and query-driven exploration. Core Analytics and BI functional capabilities implemented include real-time dashboards, historical trend analysis, and operational visualizations to support monitoring and incident response workflows. The observability stack routes telemetry from market data pipelines and terminal systems into Metrictank for retention and query, with Grafana Visualizations serving as the presentation layer for engineering and operations teams. Operational coverage spans production engineering and monitoring teams responsible for market data delivery and terminal uptime. Governance included centralized dashboards and documented implementation practices as reported in a Grafana Labs case blog, establishing a standard observability layer across the monitored estate. The source documents architecture and module usage rather than quantified outcomes, however it explicitly cites improved production visibility as a key result. | |
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Insurance | 700 | $130M | United States | Guidewire | Guidewire Live | Analytics and BI | 2018 | n/a |
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Healthcare | 1300 | $107M | United States | HDMS | HDMS Enlight | Analytics and BI | 2018 | n/a |
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Non Profit | 500 | $129M | United States | Healthmonix | Healthmonix MIPS Analytics | Analytics and BI | 2018 | n/a |
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Construction and Real Estate | 30 | $10M | United States | ECi Software Solutions | ECI Cognytics | Analytics and BI | 2018 | n/a |
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Distribution | 520 | $184M | Romania | Tableau Software | Tableau | Analytics and BI | 2018 | n/a |
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Retail | 206000 | $139.1B | United States | Kyvos | Kyvos Reporting | Analytics and BI | 2018 | n/a |
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Communications | 99400 | $134.8B | United States | Kyvos | Kyvos Reporting | Analytics and BI | 2018 | n/a |
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Government | 7500 | $3.6B | United States | Jacobs | Jacobs StreetLight InSight | Analytics and BI | 2018 | n/a |
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