Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Mud Pie | Distribution | 82 | $8M | United States | Sparkflow | Sparkflow | Analytics and BI | 2018 | n/a | In 2018, Mud Pie implemented Sparkflow to support Analytics and BI use cases by unlocking ERP data and providing business users with self-service ETL capabilities. The deployment targeted sales and inventory reporting workflows and was scoped to operations in the United States, with Sparkflow positioned as the front-end data preparation and analytics layer for ERP-derived datasets. The implementation emphasized ERP analytics and sales and inventory reporting capabilities, inferred from the vendor testimonial describing ERP unlocking and self-service ETL. Business users used Sparkflow’s web-based UI to add fields, configure ETL processes, and refine reporting logic without requiring engineering intervention, which centralized data modeling and reduced handoffs between IT and reporting teams. Configuration focused on user-driven field additions, data extraction and transformation steps, and report-ready data sets for downstream consumption. Integration work centered on extracting transactional and master data from the company ERP into Sparkflow’s environment, preserving source structure while enabling transformation in the platform. Operational coverage included sales and inventory functions, and governance shifted toward empowering business teams to own routine data preparation tasks through the Sparkflow UI, improving agility for sales and inventory reporting in the United States as stated by the customer testimonial. | |
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VR Group | Transportation | 7765 | $1.1B | Finland | Webropol | Webropol Analytics | Analytics and BI | 2018 | n/a | In 2018, VR Group deployed Webropol Analytics to collect customer and staff feedback across Finland. The implementation targeted Finland CX and HR operations and was oriented around operational feedback collection from passenger and employee channels to support real-time interactions and customer experience improvements. Webropol Analytics was configured to centralize survey collection, feedback analytics, and reporting dashboards, using Analytics and BI workflows to surface operational insights and near real-time interaction signals. The implementation emphasized survey instrumentation, automated survey-to-report pipelines, and dashboarding for recurring feedback cycles to inform frontline and support teams. Surveys were integrated with marketing and reporting systems to route feedback into existing marketing workflows and corporate reporting, creating a linked feedback-to-reporting path that served customer experience, HR, and marketing functions. Governance focused on operational feedback use cases and centralized reporting ownership to enable consistent CX and staff feedback handling across sites in Finland, with the stated objective of improving real-time interactions and customer experience. | |
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Construction and Real Estate | 10 | $1M | United States | Woopra | Woopra Platform | Analytics and BI | 2018 | n/a |
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Professional Services | 1533 | $470M | United States | Woopra | Woopra Platform | Analytics and BI | 2018 | n/a |
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Media | 150 | $194M | Austria | Conviva | Conviva | Analytics and BI | 2018 | n/a |
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Media | 50 | $15M | Poland | Conviva | Conviva | Analytics and BI | 2018 | n/a |
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Media | 167 | $23M | Hungary | Conviva | Conviva | Analytics and BI | 2018 | n/a |
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Media | 25 | $6M | Slovakia | Conviva | Conviva | Analytics and BI | 2018 | n/a |
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Media | 20 | $2M | Bosnia and Herzegovina | Conviva | Conviva | Analytics and BI | 2018 | n/a |
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Media | 60 | $20M | Czech Republic | Conviva | Conviva | Analytics and BI | 2018 | n/a |
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