Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Education
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Xavier University of Louisiana | Education | 2800 | $125M | United States | UKG | UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) | Time and Attendance | 2013 | n/a |
|
 |
Editora Positivo | Education | 1500 | $100M | Brazil | Moskit | Moskit CRM | CRM | 2013 | n/a |
In 2013, Editora Positivo implemented Moskit CRM, deploying the CRM to centralize customer and prospect data for the Brazilian education publisher. The implementation targeted commercial and marketing workflows to manage leads, contacts, and sales pipelines.
Moskit CRM was configured with standard CRM capabilities such as contact management, lead and opportunity tracking, pipeline visualization, activity and task management, cadence automation, and dashboard reporting. Configuration emphasized sales process modeling and activity-level tracking to support structured commercial workflows and repeatable qualification stages.
The deployment used a centralized application architecture to maintain a single customer record, with API-enabled integration points for email systems and web lead capture to unify inbound demand. Operational coverage focused on Editora Positivo business functions in Brazil, aligning commercial, marketing, and customer service touchpoints around Moskit CRM.
Governance instituted a central CRM administrator model, data hygiene routines, role-based access controls, and workflow rules for lead assignment and qualification to standardize processes. Training and phased rollout practices were applied to support adoption and ongoing configuration governance for Moskit CRM capabilities.
|
 |
|
Education | 150 | $10M | Mexico | Zendesk | Zendesk Chat | Chatbots and Conversational AI | 2013 | n/a |
|
|
|
|
Education | 150 | $10M | Mexico | Google Workspace (Formerly Google G-Suite) | Collaboration | 2013 | n/a |
|
|
|
|
|
Education | 1000 | $250M | Mexico | Oracle | Oracle PeopleSoft ERP | ERP Financial | 2013 | n/a |
|
|
|
|
Education | 1500 | $100M | Brazil | Moskit | Moskit CRM | CRM | 2013 | n/a |
|
|
|
|
Education | 300 | $30M | Brazil | Moskit | Moskit CRM | CRM | 2013 | n/a |
|
|
|
|
Education | 300 | $30M | Brazil | RD Station | RD Station Marketing | Marketing Automation | 2013 | n/a |
|
|
|
|
Education | 100 | $10M | Brazil | Moskit | Moskit CRM | CRM | 2013 | n/a |
|
|
|
|
Education | 5086 | $223M | Colombia | Oracle | Oracle Cloud ERP | ERP Financial | 2013 | n/a |
|