Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Lumen Technologies | Communications | 25000 | $12.3B | United States | Globys | Globys Analytics | Analytics and BI | 2020 | n/a | In 2020 Lumen Technologies implemented Globys Analytics as a centralized Analytics and BI solution, consolidating multiple carrier instances into a single SaaS environment. Globys Analytics was deployed to provide customer facing invoice analysis, invoice consolidation, reporting and payment capabilities, and to enable near real time product and usage views for business and government customers. The implementation focused on finance and billing analytics, delivering configured modules for invoice analytics, consolidated billing views, operational reporting and payment workflow orchestration. The deployment used a multi tenant SaaS architecture to unify previously separate customer portals into one interface, and included dashboarding and near real time usage instrumentation consistent with Analytics and BI functional workflows. Operational scope covered customer facing portals for business and government customers and back office finance billing teams, with the consolidation of CenturyLink and Level 3 instances into the single Globys Analytics environment. Governance changes centered on portal unification and standardized billing and reporting workflows to reduce variance in customer inquiries, and the program announced its intent to lower billing and reporting inquiries and operational costs when publicized in October 2020. | |
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CARS24 | Automotive | 6000 | $660M | India | Google Datastudio | Analytics and BI | 2020 | n/a | In 2020, CARS24 implemented Google Datastudio as part of an Analytics and BI stack during its Google Cloud migration. The deployment centered on Google Datastudio dashboards fed by BigQuery to surface customer behaviour across the companys ecommerce platform in India. The implementation configured Google Datastudio to produce interactive dashboards and reports combining clickstream and GA360 data, enabling segmentation, funnel visualization, and trend analysis. BigQuery served as the centralized analytics warehouse with SQL based views and scheduled extracts to populate the Google Datastudio visualizations. Integrations included direct ingestion of clickstream events and GA360 sessions into BigQuery, with dashboards delivering consolidated views for sales and marketing teams. The operational scope covered ecommerce product, growth, and marketing functions across CARS24 India, supporting campaign targeting and product iteration workflows. Governance was established during the Google Cloud migration in 2020 with an emphasis on standardizing data models and dashboard templates to ensure consistent metrics. The Google Datastudio implementation provided an overview of customer behaviour that helped tailor campaigns and speed product iterations. | ||
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Retail | 5500 | $5.0B | United States | Google Datastudio | Analytics and BI | 2020 | Jellyfish |
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Professional Services | 12 | $2M | United States | GWI | GWI Platform | Analytics and BI | 2020 | n/a |
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Communications | 190820 | $402.8B | United States | GWI | GWI Platform | Analytics and BI | 2020 | n/a |
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Professional Services | 500 | $50M | United States | Harver | Harver Insights | Analytics and BI | 2020 | n/a |
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Healthcare | 500 | $100M | United States | Healthmonix | Healthmonix MIPSpro | Analytics and BI | 2020 | n/a |
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Construction and Real Estate | 25 | $20M | Canada | Explorer Software | Explorer Reporting and Analytics | Analytics and BI | 2020 | n/a |
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Retail | 10 | $1M | United States | Gearfire | Gearfire RetailBI | Analytics and BI | 2020 | n/a |
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Manufacturing | 35 | $15M | United States | GenAlpha Technologies | GenAlpha Analytics | Analytics and BI | 2020 | n/a |
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