Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Mall.cz | Retail | 2000 | $230M | Czech Republic | Keboola | Keboola Platform | Analytics and BI | 2020 | n/a | In 2020 Mall.cz implemented Keboola Platform to centralize cloud data workflows and support its Analytics and BI needs. The Keboola Platform deployment emphasized cloud ETL, orchestration, and self-service BI capabilities to power pricing and product analytics across the organization. The implementation used Keboola Platform ETL pipelines and orchestration layers together with self-service BI to enable dynamic pricing workflows across approximately 300,000 products. Configuration centered on reusable data pipelines and automated orchestration schedules, enabling over 100 engineers to own and iterate on data pipelines and feature releases. Deployment followed a cloud-first architecture with Keboola Platform as the central data orchestration layer, instrumenting data ingestion, transformation, and downstream BI consumption. Operational scope covered Mall Group ecommerce and pricing functions within Central Europe, with the platform supporting product analytics, pricing decisioning, and faster feature delivery. Governance shifted toward decentralized pipeline ownership and self-service analytics, reducing data-engineering bottlenecks and accelerating developer-driven feature deployment according to the customer account of Keboola. The Keboola Platform served as the primary Analytics and BI toolchain for Mall.cz, enabling controlled autonomy for engineering teams and operationalizing dynamic pricing at scale. | |
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Bienici France | Construction and Real Estate | 150 | $29M | France | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2020 | n/a | ||
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Media | 175 | $30M | Brazil | Chartbeat | Chartbeat | Analytics and BI | 2020 | n/a |
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Transportation | 2000 | $400M | Brazil | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Professional Services | 45 | $7M | Canada | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2020 | n/a |
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Retail | 150 | $10M | United Arab Emirates | Convertize | Convertize | Analytics and BI | 2020 | n/a |
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Non Profit | 198 | $9M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Automotive | 100 | $10M | United States | Google Charts | Analytics and BI | 2020 | n/a |
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Aerospace and Defense | 150 | $20M | United Kingdom | Google Charts | Analytics and BI | 2020 | n/a |
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Media | 60 | $25M | United States | Fathom | Fathom Analytics | Analytics and BI | 2020 | n/a |
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