List of Blackboard Connect Customers
Blackboard
11710 Plaza America Dr,
Reston, 20190, VA,
United States
Reston, 20190, VA,
United States
1 800-424-9299
Professional Services
3050
$780M
Since 2010, our global team of researchers has been studying Blackboard Connect customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Blackboard Connect for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Blackboard Connect for Marketing Automation include: Los Angeles Unified School District, a United States based Education organisation with 60000 employees and revenues of $7.59 billion, Brevard Public Schools, a United States based Education organisation with 9000 employees and revenues of $711.0 million, Florida Virtual School, a United States based Education organisation with 1190 employees and revenues of $276.0 million, Beaufort County Schools, a United States based Education organisation with 788 employees and revenues of $89.0 million and many others.
Contact us if you need a completed and verified list of companies using Blackboard Connect, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beaufort County Schools | Education | 788 | $89M | United States | Blackboard | Blackboard Connect | Marketing Automation | 2014 | n/a |
In 2014 Beaufort County Schools implemented Blackboard Connect as its district parent portal notification system. Blackboard Connect is listed on the district site as Blackboard Connect 5 and is categorized under Marketing Automation for automated communications and K-12 CRM use cases. The listing appears in employee and parent resources on the district website indicating districtwide provisioning through the parent portal.
The Blackboard Connect implementation provides automated call and notification services with configured workflows for districtwide alerts, specifically attendance notifications, emergency alerts, and outreach messaging. Configuration reflects Marketing Automation capabilities with multi-channel outbound notification orchestration, enabling scheduled and on-demand delivery across voice and notification channels through the parent portal.
Operational scope covers the full Beaufort County Schools district, delivering parent and employee communications for attendance monitoring, emergency response coordination, and outreach programs. Governance and day to day operations are managed through the district parent portal and communications processes, centralizing alert targeting and contact list management within district communications and school outreach functions.
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Brevard Public Schools | Education | 9000 | $711M | United States | Blackboard | Blackboard Connect | Marketing Automation | 2013 | n/a |
In 2013, Brevard Public Schools deployed Blackboard Connect, a Marketing Automation application used districtwide for parent and staff communications. This U.S. Florida K-12 implementation was delivered as a mass-notification SaaS communications service and is explicitly focused on attendance and parent engagement workflows.
The Blackboard Connect implementation is used to send absence notifications, outreach communications and emergency alerts to families and staff. Configuration centers on automated absence notification workflows, scheduled outreach communications and broadcast emergency alerts, reflecting mass-notification capabilities common to the Marketing Automation category.
Operational scope spans district communications across Brevard Public Schools, reaching parents, guardians and staff at the school and district levels, and supporting attendance offices, school administrators and district communications teams. Delivery is handled through the Blackboard Connect SaaS infrastructure with centralized message orchestration and contact management at the district.
Governance and workflow ownership align with attendance and district communications functions, with policy-driven use for attendance notifications, parental engagement and emergency response. The deployment positions Blackboard Connect as the district communications layer to operationalize attendance and family engagement processes across Brevard Public Schools.
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Florida Virtual School | Education | 1190 | $276M | United States | Blackboard | Blackboard Connect | Marketing Automation | 2020 | n/a |
In 2020, Florida Virtual School deployed Blackboard Connect as its Marketing Automation solution. The deployment positioned Blackboard Connect to support Marketing and Communications across FLVS and to operate within the school district IT environment that includes Salesforce CRM, Salesforce Marketing, Box, Blackboard Collaborate, Zoom, Office365, SharePoint, Workday, the institutional Data Warehouse, and Microsoft Power BI.
Blackboard Connect was configured to provide marketing automation capabilities typical of the Marketing Automation category, including campaign orchestration, audience segmentation, scheduled multi channel messaging, template based communications, and event driven notifications to support enrollment outreach, student and parent notifications, and program announcements. Configuration work focused on consent and opt out handling, messaging templates aligned to program and state approval requirements, and campaign scheduling that mirrors academic and enrollment calendars.
The implementation was executed as an enterprise service provisioned alongside existing systems rather than as an isolated tool, with operational workflows designed to leverage CRM and student information objects maintained in Salesforce and VSA Suite for audience selection and targeting. Reporting and operational monitoring were aligned with the Data Warehouse and Microsoft Power BI for campaign analytics, while ServiceNow and the Global Support operations teams provided incident and request handling tied to messaging operations.
Governance and rollout were managed through FLVS Global Support and Product Management, with responsibilities distributed across Operations including Salesforce development and reporting, Product Management, Proposals and State Approvals, Client Technical Support, and Global School. The Global Proposal Coordinator worked with Product Management to ensure state approval records and RFP responses informed communications planning, and ongoing operational ownership remained with the Global Support subteams to coordinate templates, approvals, and cross team messaging workflows.
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Los Angeles Unified School District | Education | 60000 | $7.6B | United States | Blackboard | Blackboard Connect | Marketing Automation | 2012 | n/a |
In 2012, Los Angeles Unified School District deployed Blackboard Connect for district-wide mass notifications. LAUSD uses Finalsite Connect, referred to on the district site as formerly Blackboard Connect, as its Marketing Automation platform to support parent engagement and student safety across its California K-12 schools.
The implementation covers mass notification capabilities including automated attendance calls, outreach messaging, and emergency communications. Blackboard Connect is configured to run scheduled and event-driven campaigns for attendance and safety communications, aligning notification templates and contact lists to school and district enrollment data.
Attendance calls are integrated with the district SIS and are sent twice daily, creating automated triggers from student attendance records into the notification workflow. Operational coverage is district-wide, supporting central communications and school-level notification needs for parents and guardians across the LAUSD network.
Workflow design centralizes message orchestration in the Connect platform, with automated scheduling and SIS-triggered events driving delivery, and standard messaging categories for attendance, outreach, and emergency alerts. The narrative represents a communications and CRM use case anchored in Marketing Automation for K-12 parent engagement and student safety.
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FAQ - APPS RUN THE WORLD Blackboard Connect Coverage
Blackboard Connect is a Marketing Automation solution from Blackboard.
Companies worldwide use Blackboard Connect, from small firms to large enterprises across 21+ industries.
Organizations such as Los Angeles Unified School District, Brevard Public Schools, Florida Virtual School and Beaufort County Schools are recorded users of
Blackboard Connect for Marketing Automation.
Companies using Blackboard Connect are most concentrated in Education, with adoption spanning over 21 industries.
Companies using Blackboard Connect are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Blackboard Connect across Americas, EMEA, and APAC.
Companies using Blackboard Connect range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 25%.
Customers of Blackboard Connect include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Blackboard Connect customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.