List of Liaison TargetX Customers
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Since 2010, our global team of researchers has been studying Liaison TargetX customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Liaison TargetX for Admissions and Enrollment Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Liaison TargetX for Admissions and Enrollment Management include: Texas Tech University System, a United States based Education organisation with 21000 employees and revenues of $2.92 billion, University of North Texas, a United States based Education organisation with 3507 employees and revenues of $997.0 million, The University of Texas Rio Grande Valley, a United States based Education organisation with 5361 employees and revenues of $745.0 million, University of California Merced, a United States based Education organisation with 4175 employees and revenues of $400.0 million, Texas Tech University, a United States based Education organisation with 2300 employees and revenues of $350.0 million and many others.
Contact us if you need a completed and verified list of companies using Liaison TargetX, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Liaison TargetX customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Angelo State University | Education | 600 | $73M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2020 | n/a |
In 2020 Angelo State University implemented Liaison TargetX to support Admissions and Enrollment Management. The implementation was aimed at orchestrating inquiry-to-enrollment workflows and centralizing application processing within the university admissions function.
Angelo State University configured Liaison TargetX with core Admissions and Enrollment Management capabilities, including CRM-driven prospect and inquiry management, application intake and review workflows, event and campus visit scheduling, communications automation, and admissions reporting dashboards. The deployment emphasized configuration of business rules for application review and automated communications to align recruitment and enrollment operations.
Operational scope covered the central admissions office and recruitment teams, with role based access controls and standardized workflows for review, decisioning, and outreach. Governance was structured around enrollment management ownership, process standardization, and operational procedures to ensure consistent use of Liaison TargetX across admissions activities.
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C. T. Bauer College of Business, University of Houston | Education | 120 | $15M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2019 | n/a |
In 2019, C. T. Bauer College of Business, University of Houston implemented Liaison TargetX in the Admissions and Enrollment Management category to address an older system that was slowing staff productivity and required manual data pulls for reporting. The implementation followed a discovery process that concluded a custom-built solution would be too time and resource intensive, and the institution adopted the TargetX Recruitment CRM as a turnkey higher education CRM solution.
The deployment centered on TargetX Recruitment CRM capabilities, with configuration of Events Manager, configurable Workflows, custom fields, content fields, and object modeling to match graduate recruitment processes. Staff received hands-on implementation support and working calls that emphasized how to build Workflows and reports, enabling Bauer admissions and marketing staff to create and maintain automation and data objects without repeated support tickets.
Operational coverage explicitly included marketing, recruitment, and admissions teams, and the CRM was used to centralize previously disparate systems and data sources so that prospect-to-enrollment interactions are managed in one system. The implementation enabled lifecycle tracking tailored to the graduate market, supporting a 6 to 36 month prospect lifecycle, and included reporting workflows that surface event effectiveness and paid search attribution through integration with Google Analytics.
Governance and process changes were oriented around in-system reporting and self-service administration, shifting reporting tasks from manual Excel exports to TargetX built-in reports and dashboards. The implementation emphasized internal capability building so day-to-day administration, workflow changes, and event management could be handled by Bauer staff, reducing dependency on external development resources.
Outcomes reported by Bauer staff include faster, centralized tracking of student interactions, the ability to calculate event cost-to-conversion, and the capability to attribute paid search keywords to enrolled students. Users described these internal wins as enabling more strategic decision making and saving time and money, with the TargetX Recruitment CRM providing the reporting and lifecycle management functionality the college required.
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Concordia University Texas | Education | 450 | $60M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2021 | n/a |
In 2021, Concordia University Texas implemented Liaison TargetX as its Admissions and Enrollment Management solution. The deployment surfaces Liaison TargetX on the university website to capture prospect inquiries and drive online engagement with admission forms and event registrations.
Configuration emphasis centers on online inquiry capture and prospect lifecycle management using Liaison TargetX. Functional capabilities in use include inquiry management and prospect tracking, application intake and review pipelines, event registration and management, and automated communications for recruitment outreach and applicant follow up.
Operational coverage runs through the institutional admissions office and associated recruitment and marketing functions, with web embedded forms feeding centralized prospect pipelines managed in Liaison TargetX. Governance focuses on centralized intake and recruiter workflow orchestration, ensuring that web captured leads are routed into application and enrollment processes maintained in the Liaison TargetX Admissions and Enrollment Management environment.
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Heritage University | Education | 255 | $30M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2018 | n/a |
Heritage University implemented Liaison TargetX in 2018 to support Admissions and Enrollment Management. The deployment is exposed on the university website https://www.heritage.edu/ where Liaison TargetX components handle public application submission and prospect capture, providing a central enrollment touchpoint for the admissions office.
The implementation leverages standard Admissions and Enrollment Management capabilities, including CRM driven inquiry and prospect management, web embedded application and inquiry forms, application intake and structured review workflows, event and campus visit scheduling, and communications automation. Integration work focused on embedding Liaison TargetX portal and form components into the public site and configuring role access and review queues for admissions staff, with governance directed at admissions operations and the handoff between recruitment and enrollment functions.
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Madonna University | Education | 768 | $250M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2016 | n/a |
In 2016, Madonna University implemented Liaison TargetX for Admissions and Enrollment Management. The implementation surfaces Liaison TargetX on the university website to capture inquiries, present program information, and provide a public facing recruitment channel for prospective students.
Configuration emphasized core Admissions and Enrollment Management capabilities common to the category, including CRM driven lead capture, web to CRM forms, applicant tracking, event and campus visit scheduling, and communications automation to manage inquiry to applicant workflows. Liaison TargetX was configured to enforce application pipeline stages and templated outreach sequences aligned to institutional recruitment processes.
Operational integration centers on the website for inquiry capture and event registration, routing prospect records into the TargetX CRM for admissions team follow up and application management. The deployment supports admissions and enrollment functions by centralizing prospect data, standardizing outreach, and enabling coordinated scheduling and tracking of recruitment events.
Governance and operational control were organized under admissions leadership, with centralized configuration, workflow rules, and role based permissions to segment responsibilities among recruitment staff, application processors, and analytics users. Administrative controls and process ownership were used to maintain consistent prospect handling and communication cadence across departments.
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Education | 685 | $127M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2017 | n/a |
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Education | 791 | $94M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2023 | n/a |
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Education | 2000 | $172M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2019 | n/a |
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Education | 1600 | $302M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2020 | n/a |
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Education | 2300 | $350M | United States | Liaison | Liaison TargetX | Admissions and Enrollment Management | 2016 | n/a |
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Buyer Intent: Companies Evaluating Liaison TargetX
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