Anything On Earth
Anything On Earth, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Anything On Earth collaboration with software players such as Oro empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Anything On Earth | Oro | OroCRM | CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Frankfurt Airport Germany | Transportation | 19211 | $5.1B | Germany | Oro | OroCRM | CRM | 2015 |
In 2015 Frankfurt Airport implemented OroCRM, using OroPlatform to build a centralized omnichannel retail portal for airport stores in Germany. OroCRM served as the CRM core to unify customer interaction data and provide omnichannel retail capabilities across digital and in-store touchpoints.
The deployment leveraged OroPlatform's CRM features, configuring a consolidated customer profile model, segmentation and campaign management workflows, and order capture capabilities to support retail transactions across channels. Configuration emphasized customer data unification and storefront orchestration, aligning CRM functionality with e-commerce and in-store point of sale workflows.
Integrations connected store ERPs, existing loyalty programs, the airport website and mobile apps to surface offers, synchronize customer accounts, and open a direct sales channel from digital properties to airport retailers. The implementation was delivered with partner AOE and the system integrator Anything On Earth, coordinating integration touchpoints between back office ERPs, loyalty systems and front-end web and mobile channels.
Operational scope covered airport retail operations in Germany and business functions including retail merchandising, customer engagement and e-commerce. The project aimed to increase engagement and to open a new sales channel, leveraging OroCRM and OroPlatform to centralize omnichannel retail management.
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Buyer Intent: Companies Evaluating Anything On Earth Services
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