Cologne, 50674,
Germany
Aptly Germany
Aptly Germany, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Aptly Germany collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Aptly Germany | Salesforce | Salesforce Loyalty Management | Customer Loyalty | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Vaillant Germany | Manufacturing | 3300 | $1.2B | Germany | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2021 |
In 2021, Vaillant Germany implemented Salesforce Loyalty Management to centralize its partner rewards program and consolidate fragmented loyalty operations. The deployment addressed Customer Loyalty needs inside Vaillant’s partner service portal which provides online training, marketing support, and a loyalty incentive program that encourages product registrations by installers and partners, and Vaillant engaged Aptly Germany as the implementation partner.
The Loyalty Program Management was defined and developed as a product operated within Salesforce, with explicit service offerings for initial setup, ongoing configuration, and reporting. Functional modules and capabilities implemented include program configuration and rules management, reward distribution workflows, partner enrollment and registration tracking, and analytics for program monitoring, all implemented on Salesforce Loyalty Management and linked to Vaillant’s existing Salesforce Sales Cloud environment.
Technically the project built and operates APIs to integrate the loyalty product with mobile apps, websites, loyalty shops, and other partner IT systems to ensure global connectivity and extensibility. The architecture emphasizes a centralized Salesforce orchestration layer that exposes integration endpoints for external channels and partner systems, enabling consistent program logic and data flows across channels.
Governance shifted to a centralized development and operations model, treating Loyalty Program Management as an internal product with coordinated releases and stakeholder alignment. Rollout and ongoing enhancements were managed jointly with internal customers and external partners, standardizing configuration and deployment processes to replace previously decentralized development and operations.
As stated by the project team, the centralized Salesforce Loyalty Management approach made loyalty administration globally manageable and measurable, and the program incurred one time development costs while enabling many processes to benefit from the shared, productized platform.
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Buyer Intent: Companies Evaluating Aptly Germany Services
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