Hebron, 60034, IL,
United States
Atrium
Atrium, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Atrium collaboration with software players such as Tableau Software empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Avaya | Professional Services | 8063 | $3.1B | United States | Tableau Software | Tableau CRM (formerly Einstein Analytics) | Customer Analytics | 2019 |
In 2019 Avaya implemented Tableau CRM (formerly Einstein Analytics) to embed AI driven forecasting and analytics into Sales and Service Cloud workflows, adopting the platform as a Customer Analytics capability. The deployment centralized analytics for sellers and service agents and established a single analytics layer for quota and forecast visibility.
Functional configuration focused on AI driven forecasting, predictive analytics lenses, and interactive dashboards, consolidating thousands of ad hoc reports into a small set of managed dashboards. Tableau CRM (formerly Einstein Analytics) was configured to surface forecast signals inside Sales Cloud and to provide service trend analytics inside Service Cloud workflows. The implementation emphasized dashboard interactivity, analytics orchestration, and role based access controls to align insights with sales and service processes.
The United States deployment integrated CRM Analytics datasets and dashboards with Salesforce workflows, and Atrium served as the implementation partner coordinating data modeling, ETL cadence, and dashboard standardization. Operational scope concentrated on Sales and Service organizations and seller workflows, with dataset refresh and dashboard embedding designed to support day to day forecasting and pipeline management. Data modeling and centralized dataset refresh reduced report sprawl and simplified operational reporting.
Governance shifted from a dispersed reporting model to a governed catalog of dashboards, which halved reporting maintenance and produced higher dashboard adoption among high adoption users. Avaya reported improved forecast accuracy and increased quota attainment for high adoption cohorts as outcomes tied to the rollout. The program formalized analytics ownership, a smaller reporting footprint, and a repeatable governance process for ongoing dashboard maintenance and enhancements.
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Buyer Intent: Companies Evaluating Atrium Services
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