Paris, 78000,
France
Audentia Gestion
Audentia Gestion, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Audentia Gestion collaboration with software players such as Adobe Systems empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Audentia Gestion | Adobe Systems | Adobe Experience Manager | Digital Asset Management | Content Management |
| Audentia Gestion | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Amway | Retail | 14000 | $7.4B | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2015 |
In 2015, Amway standardized on Adobe Marketing Cloud, deploying Adobe Experience Manager as the core web content and digital asset management solution within its Marketing Automation landscape. The deployment targeted global marketing, digital and distributor-facing functions to improve efficiencies and enable collaboration across Amway’s regional digital teams and three million independent distributors worldwide.
The Adobe Experience Manager implementation focused on Sites and Assets capabilities, with Sites used to publish reusable templates and mobile site frameworks and Assets used to centralize digital creative, tagging taxonomies and derivative management. Detailed tagging and taxonomy work enabled cross-region search and asset reuse, and Amway’s digital teams used the platform to create shared templates, distributor tools and mobile templates that other regions could adapt.
Integrations were explicitly implemented with the company’s hybris e-commerce platform, and the search and global asset aggregation work was developed in partnership with ICF Olson. Audentia Gestion participated as the implementation partner, supporting configuration and rollout activities across regions. Operational coverage included marketing, digital content, communications and distributor enablement teams, with region-to-region collaboration used to accelerate time-sensitive launches.
Governance centered on a centralized asset repository and taxonomy to maintain global brand consistency while allowing regional brand managers to select and adapt reusable assets for local positioning. Workflow changes emphasized template reuse, shared component libraries and mobile-first templates, enabling regional teams to lead creative trends and reduce development labor.
Outcomes cited in the deployment included improved distributor tools and worldwide collaboration, centralized assets that promoted local brand strategies without sacrificing consistency, a global search capability developed with ICF Olson and reported productivity gains, with Amway China noting a 100% productivity increase when using the new platform.
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Amway | Retail | 14000 | $7.4B | United States | Adobe Systems | Adobe Experience Manager | Digital Asset Management | 2015 |
In 2015, Amway standardized on Adobe Experience Manager as its core Digital Asset Management solution within Adobe Marketing Cloud, engaging Audentia Gestion as an implementation partner to support a global rollout for marketing, digital content, and distributor enablement. Amway Adobe Experience Manager Digital Asset Management supports a worldwide distributor network and regional digital teams, with explicit operational examples from China, North America, India, and collaborations with European teams to accelerate local launches.
The implementation centered on Adobe Experience Manager Sites and Assets capabilities, configuring a centralized asset repository, detailed tagging taxonomies, and mobile-friendly asset access. Adobe Experience Manager solution configuration included reusable templates and component libraries to accelerate local site builds, mobile template development to reach high mobile usage markets, and metadata and derivative management to surface intellectual property information alongside assets.
Architecturally the deployment linked regional AEM implementations into a global search and asset-sharing layer, with ICF Olson engaged to develop integrated search functions that unify results across regions for a single global view of assets. Amway also integrated Adobe Experience Manager with its hybris e commerce platform to align content and commerce workflows, while regional teams reused templates and shared labor across sites to deliver time sensitive projects.
Governance and workflow changes emphasized centralized asset governance with delegated local brand control, enabling local leadership to adapt positioning while maintaining global consistency through approved asset pools. The rollout encouraged global collaboration through shared templates and distributor tools, and produced reported outcomes noted by Amway including distributor tools to aid sales activities and an Amway China reported productivity improvement of up to 100 percent attributed to improved search and asset reuse.
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