Blue1
Blue1, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Blue1 collaboration with software players such as Amadeus IT Group empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Widerøe s Flyveselskap AS | Professional Services | 1500 | $400M | Norway | Amadeus IT Group | Amadeus Altea Departure Control - Customer Management | Airport Management | 2009 |
In 2009, Widerøe s Flyveselskap AS adopted Amadeus Altea Departure Control - Customer Management as an Airport Management platform under a multi-carrier agreement. The agreement covered Scandinavian Airlines, Widerøe and Blue1 and centralized customer management responsibilities within the Amadeus Altea Departure Control - Customer Management deployment.
Implementation concentrated on customer profile consolidation, centralized PNR access, orchestration of check in and boarding pass issuance, and configuration of seat assignment and baggage handling workflows. Standard Airport Management capabilities such as loyalty profile linkage, queue and load control workflows, and real time customer status orchestration were configured to support ground operations and customer service functions.
The deployment aligned Altea customer management with the group reservation and departure control domains, enabling a single customer view for reservations, customer service, and ground handling processes. Operational coverage spanned the group carriers named in the agreement, affecting reservations teams, airport operations, ground handlers and customer service desks at network airports served by the airlines.
Governance was established through a long term agreement among the carriers to standardize customer data models and check in workflows, with joint oversight for configuration and phased rollout. Blue1 was included as an adopting carrier under the agreement, and centralized governance aimed to enforce consistent operational procedures and data stewardship across the group.
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Widerøe s Flyveselskap AS | Professional Services | 1500 | $400M | Norway | Amadeus IT Group | Amadeus e-Commerce Suite | eCommerce | 2009 |
In 2009, Widerøe s Flyveselskap AS implemented Amadeus e-Commerce Suite as its eCommerce platform, establishing a centralized online commerce layer for booking and distribution across the airline's commercial operations. The deployment placed Amadeus e-Commerce Suite at the center of direct channel sales and distribution workflows for the carrier.
Amadeus e-Commerce Suite was configured to support core airline eCommerce functions including online booking workflows, shopping and pricing orchestration, ancillary merchandising, and payment capture. Configuration work emphasized product catalog management, fare display rules, booking validation, and front end booking flows consistent with industry distribution protocols. The implementation leveraged the suite to consolidate merchandising and booking control within a single commerce platform.
The program was coordinated with a group level agreement where Scandinavian Airlines, Widerøe and Blue1 signed to adopt the Amadeus Altea Customer Management platform, creating explicit alignment between the eCommerce layer and customer management. This alignment established integration points for customer profile synchronization, booking records and servicing events between Amadeus e-Commerce Suite and Amadeus Altea Customer Management platform across the participating carriers. Operational coverage included commercial, reservations and customer service functions across the airline group.
Rollout governance was organized at the group airline level with Blue1 included among participating carriers, consolidating commerce policy, fare and ancillary governance into shared configuration and workflow standards. The program restructured booking and distribution workflows to centralize eCommerce control across the carriers while retaining carrier specific merchandising rules.
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Buyer Intent: Companies Evaluating Blue1 Services
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