Sausalito, 94965-3312, CA,
United States
Butler, Shine, Stern & Partners
Butler, Shine, Stern & Partners, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Butler, Shine, Stern & Partners collaboration with software players such as Fluent empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Butler, Shine, Stern & Partners | Fluent | AdParlor Creative Blueprints | Campaign Management | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Greyhound Lines | Transportation | 5900 | $422M | United States | Fluent | AdParlor Creative Blueprints | Campaign Management | 2019 |
In 2019 Greyhound Lines deployed AdParlor Creative Blueprints for Marketing/campaign management to generate geo specific, localized ad creative targeting regional deals and attractions across the United States. The implementation positioned AdParlor Creative Blueprints as a central creative automation layer, aligned with Greyhound marketing goals to drive regional destination and event awareness on social platforms. The vendor Fluent provided the application and Butler, Shine, Stern & Partners supported creative and rollout coordination.
AdParlor Creative Blueprints was configured to produce Canvas and Carousel creative units optimized for Facebook and Instagram, enabling template driven variations by geography and offer. Functional capabilities implemented included dynamic creative assembly, localized copy and asset swapping, and campaign level creative versioning to support regional segmentation and A B testing workflows. The setup emphasized creative orchestration and repeatable templates to accelerate campaign production for regional marketing teams.
Integrations were focused on Facebook and Instagram ad delivery and the operational scope covered United States regional marketing and campaign management for destination and event promotions. Governance and process changes included central template governance, agency collaboration with Butler, Shine, Stern & Partners, and operational handoffs to Greyhound marketing for regional activation. Outcomes reported in the case study noted materially higher return on ad spend, with Creative Blueprints driven Canvas and Carousel units outperforming benchmarks for the regional campaigns.
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Buyer Intent: Companies Evaluating Butler, Shine, Stern & Partners Services
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