Redwood City, 94065, CA,
United States
Celigo
Celigo, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Celigo collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Celigo | Oracle | Oracle NetSuite Commerce | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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AFG Distribution | Distribution | 110 | $16M | United States | Oracle | Oracle NetSuite Commerce | eCommerce | 2015 |
In 2015, AFG Distribution implemented Oracle NetSuite Commerce to run its eCommerce operations. The deployment targeted online storefronts and marketplace channels to consolidate catalog, order capture, and fulfillment workflows.
Oracle NetSuite Commerce was configured to support catalog management for multiple brands and to onboard new marketplaces as part of the eCommerce roadmap. Functional capabilities emphasized automated order processing and order orchestration to hand off transactions to downstream fulfillment. Configuration included business rules for order routing and admin interfaces for an eCommerce admin team of three.
Celigo served as the integration partner and integration platform, automating data flows between Oracle NetSuite Commerce and the company's back office and fulfillment processes. AFG Distribution reports one admin spends 10 to 20 minutes a day looking at orders, and the fulfillment team of six to eight handles processing supported by the automated flows. The migration project was noted as nearly complete, enabling ongoing marketplace expansion.
AFG Distribution says they would have been unable to continue scaling without the automation that Celigo provided them, and the Oracle NetSuite Commerce implementation positions the company to add new brands to its catalog. The project centrally aligned eCommerce operations with fulfillment and admin workflows, reducing manual order handling and supporting planned business growth.
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Lights4Fun | Retail | 49 | $29M | United Kingdom | Oracle | Oracle NetSuite ERP | ERP Financial | 2023 |
In 2023, Lights4Fun implemented Oracle NetSuite ERP as its ERP Financial platform to consolidate ecommerce transactions and core finance operations. The implementation supported a UK retail eCommerce operator with 49 employees and aimed to align order processing with financial ledgers and reporting.
Oracle NetSuite ERP was configured to provide core financial modules including general ledger, accounts payable, accounts receivable, and financial reporting, while also extending order management capabilities to capture Shopify sales flows. Configuration emphasis was on order-to-cash orchestration and invoice posting so that ecommerce order events feed directly into the ERP financial ledgers.
Celigo served as the SI VAR for the project and implemented integrations linking Shopify storefront data, Zendesk customer support activity, and Yotpo community content into NetSuite. These integrations enabled synchronized order, customer, and UGC context between ecommerce, customer service, marketing, and finance systems, with data flows designed to support transactional reconciliation and service agents referencing order histories.
Operational coverage centered on ecommerce, customer service, marketing, and finance teams with implementation activity coordinated from the Harrogate site. Rollout activities included integration-led cutover and staff enablement for customer advisors and finance users, with governance focused on aligning customer support workflows and marketing engagement processes to the new ERP Financial data model.
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Buyer Intent: Companies Evaluating Celigo Services
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