Stockholm, 112 34,
Sweden
CRM-Konsulterna
CRM-Konsulterna, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. CRM-Konsulterna collaboration with software players such as Microsoft empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| CRM-Konsulterna | Microsoft | Microsoft Azure Machine Learning | ML and Data Science Platforms | AI Development |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Apollo | Professional Services | 15 | $1M | United States | Microsoft | Microsoft Azure Machine Learning | ML and Data Science Platforms | 2018 |
In 2018, Apollo implemented Microsoft Azure Machine Learning as part of a push to trial and operationalize AI-based data analysis, aligning the engagement with the ML and Data Science Platforms category. Apollo is a small professional services firm and the initial effort focused on visualising patterns from existing data and harnessing cloud flexibility without requiring additional capital investment.
The Microsoft Azure Machine Learning deployment was executed as a cloud-hosted implementation that emphasized standard ML and Data Science Platforms capabilities, including data preparation and feature engineering, experiment and model training workflows, automated model selection, and visualization of analytic output. The engagement was positioned to leverage Microsoft Azure cognitive features and core Azure platform services for scalable compute and storage, while keeping architecture and operational complexity proportionate to a 15-person organization.
CRM-Konsulterna served as the systems integrator for the rollout, supporting a phased trial and implementation approach. Governance was organized around a small analytics team working with CRM-Konsulterna to define use cases, validate models, and embed analytic outputs into business workflows, with the business rationale centered on opportunity enablement and productivity enhancements rather than upfront capital spend.
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Apollo Travel Group | Leisure and Hospitality | 500 | $100M | Sweden | Microsoft | Microsoft Azure Machine Learning | ML and Data Science Platforms | 2018 |
In 2018, Apollo Travel Group deployed Microsoft Azure Machine Learning as part of its ML and Data Science Platforms adoption to begin trialing AI-based data analysis and cognitive services. The initiative was positioned to visualize patterns from operational and customer data, harness cloud flexibility, and enable data science workflows without significant additional capital investment.
The Microsoft Azure Machine Learning implementation focused on standard platform capabilities including cloud-based model training, experiment tracking, feature engineering pipelines, and model operationalization workflows. The deployment emphasized rapid prototyping and experimentation, using managed compute and scalable storage to run iterative model training and evaluation, and to persist models for later deployment.
CRM-Konsulterna supported the implementation and integration of Microsoft Azure Machine Learning with Apollo’s existing Microsoft cloud estate, leveraging Azure cognitive features for natural language and pattern detection. Operational scope targeted analytics and operational teams within the organization, with data ingestion and visualization pipelines built to surface patterns to business users and analysts.
Governance began as a controlled trial with staged rollout plans to expand AI-based data analysis across broader operational functions as models matured. From a business perspective Apollo’s team identified the cloud opportunities and expected productivity enhancements as primary drivers for investment, and the program was structured to validate use cases before wider operational adoption.
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Buyer Intent: Companies Evaluating CRM-Konsulterna Services
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