Datalab
Finsterbachstrasse 1,
Merching, 86504,
Germany
Merching, 86504,
Germany
49 89·89458 370
Professional Services
Datalab
List of Software Implementations where Datalab is Reseller or System Integrator
Datalab, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Datalab collaboration with software players such as Apteco empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
List of Software Implementations where Datalab is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
 |
Bunting Group | Retail | 9500 | $1.9B | Germany | Apteco | Apteco PeopleStage | Marketing Automation | 2023 |
In 2023, Bunting Group engaged DataLab. GmbH to deploy Apteco PeopleStage as part of a Marketing Automation initiative to transform customer data captured through the MOIN CARD loyalty program. The implementation focused on linking demographic, transactional and geographic data to enable more contextual, data driven marketing and to support location informed decision making across the retail estate.
The technical footprint includes Apteco PeopleStage for campaign orchestration, Apteco FastStats for data exploration and segmentation, and Apteco Orbit for stakeholder specific dashboards. Geocoding was implemented via an integration with the OpenStreetMaps API to convert address records into longitude and latitude coordinates, enabling address level localization, store catchment analysis and selection logic used in automated campaigns. Functional capabilities configured include customer segmentation by registered data and receipt data, automated welcome and birthday campaigns, automated discount allocations based on loyalty status, complaints management workflows and a document production flow connected to a letter shop for card generation and fulfillment.
Integrations explicitly implemented are Apteco FastStats, Apteco Orbit, Apteco PeopleStage and the OpenStreetMaps API, with a direct connection to a letter shop for physical card printing and dispatch. Operational coverage targets MOIN CARD customers across the group retail network, with campaign targeting and reports scoped to individual store managers so that local stakeholders receive only the data relevant to their site. The solution supports marketing and CRM functions for targeted communications, newsletter and push notification delivery, and location specific event promotion.
Governance and process changes centered on standardized address syntax and ongoing data quality controls to reduce undeliverable communications, plus role based dashboarding in Apteco Orbit to limit data views by stakeholder. Segmentation logic and automated workflows were institutionalized to reduce manual campaign effort and to ensure consistent execution of loyalty driven offers. The implementation also established analysis routines to inform future location planning using customer distributions and distance to existing branches.
Outcomes reported by the Bünting Group include the use of geocoding for targeted and location based customer communication and plans to apply the same geographic analysis to branch planning and to reduce leaflet printing. The customer cited that Apteco and geocoding enabled addressing a further 27 percent of customers in a more targeted manner, increasing the coverage of location related communications to approximately 97 percent of the database according to the project sponsor Henning Jansen, Head of CRM.
|
|
|
Bunting Group | Retail | 9500 | $1.9B | Germany | Apteco | Apteco FastStats | Marketing Analytics | 2023 |
In 2023, the Bünting Group implemented Apteco FastStats as the analytics core of a multi-product Apteco deployment that also included Apteco Orbit and Apteco PeopleStage, Apps Category . The project, driven by partner DataLab. GmbH, focused on transforming MOIN CARD loyalty data to enable geographically contextualized marketing across the retailer’s Combi and famila store network in Germany, with particular operational grounding in East Frisia.
The implementation converted customer address records into longitude and latitude using the OpenStreetMaps API and Apteco FastStats geocoding workflows, creating a unified data model that links demographic, transactional and geographic dimensions. Configuration work included segment build rules based on registered profile fields and receipt transaction attributes, automated campaign flows in Apteco PeopleStage for welcome and birthday programs, and complaint handling processes orchestrated through the Apteco environment.
Operational integrations were explicit and pragmatic, the geocoding output feeding targeted email newsletters and push notification audiences, and a direct connection to a letter shop for automated generation and mailing of customer and employee cards with differing statuses. Reporting and stakeholder access were delivered through dashboards in Apteco Orbit, with role-scoped views so store managers receive only locally relevant performance and customer insight data.
Governance and process changes emphasized data quality and address normalization to reduce undelivered communications, and the establishment of automated discount allocation rules tied to MOIN CARD status and activity. Segmentation and campaign orchestration workflows were standardized within Apteco PeopleStage to support repeatable, location-specific campaigns and to operationalize complaint resolution routing.
Outcomes cited by the Bünting Group include improved addressable coverage via geocoding, reporting that roughly 27 percent more customers can be targeted and that around 97 percent of customers can receive location-related information. The implementation also positions the retailer to use geographic distribution and distance-to-store analysis for future strategic location planning and to reduce leaflet printing through more targeted, data-driven distribution.
|
|
|
Bunting Group | Retail | 9500 | $1.9B | Germany | Apteco | Apteco Orbit | Marketing Automation | 2023 |
In 2023, the Bünting Group implemented Apteco Orbit for Marketing Analytics as part of a coordinated Apteco suite deployment. The implementation was led in partnership with DataLab. GmbH and targeted the MOIN CARD customer loyalty dataset to establish a data-driven marketing strategy combining demographic, transactional and geographic dimensions.
The technical implementation included Apteco FastStats for analytical segmentation, Apteco PeopleStage for marketing automation, and Apteco Orbit for stakeholder dashboards and reporting. Apteco Orbit was configured to provide role-specific dashboards, for example giving individual store managers visibility into the metrics relevant to their sites, while PeopleStage supported automated campaigns such as welcome flows, birthday gifts and discount allocations tied to loyalty status.
A key integration point was the OpenStreetMaps API, used to geocode customer address records into longitude and latitude coordinates. Geocoded data was joined with registered profile and receipt data to create location-aware customer segments for targeted newsletters, push notifications and location-specific event promotions, and to support complaints management and direct integration with the letter shop for card production and delivery workflows.
Governance and operational rollout focused on improving data quality and operationalizing segmentation, with uniform address syntax enforced to reduce undeliverable communications. The solution is being used across marketing and store operations in the Bünting Group, and outcomes stated by the customer include being able to address a further 27 percent of customers more precisely, enabling relevant location-related information for approximately 97 percent of customers, and informing future strategic location planning and leaflet reduction through location usage analysis.
|
|
|
|
Retail | 600 | $80M | Germany | Apteco | Apteco PeopleStage | Marketing Automation | 2023 |
|
|
|
|
Retail | 600 | $80M | Germany | Apteco | Apteco FastStats | Marketing Analytics | 2023 |
|
|
|
|
Retail | 600 | $80M | Germany | Apteco | Apteco Orbit | Marketing Automation | 2023 |
|
Showing 1 to 6 of 6 entries
IT Decision Makers and Key Stakeholders at Datalab
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Datalab Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Datalab software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
Datalab System Integrator / VAR Profile
Datalab is a system integrator and technology consulting firm headquartered in Merching, Germany, with approximately 1050 employees and annual revenues of $400M.
Datalab implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 6 verified Datalab software implementations across industries and regions, including: Bunting Group where Datalab. implemented Apteco PeopleStage, Bunting Group where Datalab. implemented Apteco FastStats, and Bunting Group where Datalab. implemented Apteco Orbit.
Datalab has a strategic VAR/SI partnership with Apteco, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Datalab partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
Subscribe to APPS RUN THE WORLD to access the complete Datalab dataset, verified system implementations, and related deployment insights.