List of Apteco PeopleStage Customers
Apteco
Tink-A-Tank House,
Warwick, CV34 4EH,
United Kingdom
Warwick, CV34 4EH,
United Kingdom
44 19 2640-7565
Professional Services
80
$8M
Since 2010, our global team of researchers has been studying Apteco PeopleStage customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Apteco PeopleStage for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Apteco PeopleStage for Marketing Automation include: Bunting Group, a Germany based Retail organisation with 9500 employees and revenues of $1.90 billion, Comite Social et Economique Brittany Ferries, a France based Leisure and Hospitality organisation with 2500 employees and revenues of $218.0 million, Sally Beauty UK, a United Kingdom based Retail organisation with 2000 employees and revenues of $180.0 million, P & O Ferries, a United Kingdom based Transportation organisation with 2000 employees and revenues of $170.0 million, famila-Handelsmarkt Kiel, a Germany based Retail organisation with 600 employees and revenues of $80.0 million and many others.
Contact us if you need a completed and verified list of companies using Apteco PeopleStage, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Apteco PeopleStage customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bunting Group | Retail | 9500 | $1.9B | Germany | Apteco | Apteco PeopleStage | Marketing Automation | 2023 | Datalab. |
In 2023, Bunting Group engaged DataLab. GmbH to deploy Apteco PeopleStage as part of a Marketing Automation initiative to transform customer data captured through the MOIN CARD loyalty program. The implementation focused on linking demographic, transactional and geographic data to enable more contextual, data driven marketing and to support location informed decision making across the retail estate.
The technical footprint includes Apteco PeopleStage for campaign orchestration, Apteco FastStats for data exploration and segmentation, and Apteco Orbit for stakeholder specific dashboards. Geocoding was implemented via an integration with the OpenStreetMaps API to convert address records into longitude and latitude coordinates, enabling address level localization, store catchment analysis and selection logic used in automated campaigns. Functional capabilities configured include customer segmentation by registered data and receipt data, automated welcome and birthday campaigns, automated discount allocations based on loyalty status, complaints management workflows and a document production flow connected to a letter shop for card generation and fulfillment.
Integrations explicitly implemented are Apteco FastStats, Apteco Orbit, Apteco PeopleStage and the OpenStreetMaps API, with a direct connection to a letter shop for physical card printing and dispatch. Operational coverage targets MOIN CARD customers across the group retail network, with campaign targeting and reports scoped to individual store managers so that local stakeholders receive only the data relevant to their site. The solution supports marketing and CRM functions for targeted communications, newsletter and push notification delivery, and location specific event promotion.
Governance and process changes centered on standardized address syntax and ongoing data quality controls to reduce undeliverable communications, plus role based dashboarding in Apteco Orbit to limit data views by stakeholder. Segmentation logic and automated workflows were institutionalized to reduce manual campaign effort and to ensure consistent execution of loyalty driven offers. The implementation also established analysis routines to inform future location planning using customer distributions and distance to existing branches.
Outcomes reported by the Bünting Group include the use of geocoding for targeted and location based customer communication and plans to apply the same geographic analysis to branch planning and to reduce leaflet printing. The customer cited that Apteco and geocoding enabled addressing a further 27 percent of customers in a more targeted manner, increasing the coverage of location related communications to approximately 97 percent of the database according to the project sponsor Henning Jansen, Head of CRM.
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Comite Social et Economique Brittany Ferries | Leisure and Hospitality | 2500 | $218M | France | Apteco | Apteco PeopleStage | Marketing Automation | 2018 | n/a |
In 2018, Comite Social et Economique Brittany Ferries deployed Apteco PeopleStage as a Marketing Automation platform to centralize customer communications, improve CRM capabilities and host a single customer database. Anaylin was appointed to host the customer database and to audit the existing data infrastructure, assess gaps, and define a programme of improvements that would underpin the new operating environment.
The implementation delivered a CRM infrastructure and a 24/7 hosted environment with layered automation to support a three-tier communications framework described as Planned, Triggered and Tactical communications. Apteco PeopleStage was configured to support segmentation, campaign orchestration and automated message delivery workflows, aligned to the Planned Triggered and Tactical tiers, and to enable data-driven customer profiling and targeting.
Workstreams included data management and integration work led by Anaylin in partnership with Apteco and Pure360, integrating the hosted customer database with web experience controls and offline communications channels. The solution architecture concentrated on continuous data feeds into Apteco PeopleStage, real-time audience selection for web interactions, and coordinated email and offline channel execution through the Pure360 collaboration.
Governance covered a customer strategy and operating model that Anaylin developed and led, including the program roadmap, audit findings and the communications framework used for rollout. The project explicitly increased customer understanding and improved the organisation's ability to present prospects and customers with relevant and timely messages during their web experience and in integrated offline communications.
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famila-Handelsmarkt Kiel | Retail | 600 | $80M | Germany | Apteco | Apteco PeopleStage | Marketing Automation | 2023 | Datalab. |
In 2023, famila-Handelsmarkt Kiel engaged DataLab. GmbH to deploy Apteco PeopleStage as part of a broader Apteco platform implementation targeting Marketing Automation. The initiative was scoped to transform MOIN CARD loyalty data by linking demographic, transactional and geographic dimensions, and it included Apteco FastStats for analysis and Apteco Orbit for stakeholder reporting alongside Apteco PeopleStage for campaign orchestration.
Apteco PeopleStage was configured to run automated campaign workflows including welcome journeys, birthday campaigns, and automated discount allocations based on customer status and activity, while Apteco FastStats provided segmentation using registered profile and receipt data. Geocoding capabilities were introduced by integrating the OpenStreetMaps API to convert customer addresses into longitude and latitude, enabling location-based segmentation and the selection of customers for targeted newsletters and push notifications.
The implementation includes a direct connection to the letter shop for generation and distribution of customer and employee cards with differing statuses, and a complaints management workflow hosted within the Apteco environment. Operational coverage spans marketing teams and store management within the Bünting Group retail footprint where the MOIN CARD operates, and dashboards in Apteco Orbit were tailored so individual store managers receive only the data relevant to their sites.
Governance processes were updated to centralize segmentation and campaign orchestration in Apteco, with customer selection based on combined demographic, transactional and geographic criteria. The solution has been used for targeted location-based communication and strategic planning use cases, and the Bünting Group reports that geocoding enabled outreach to an additional 27 percent of customers and made location-related information available to about 97 percent of customers, while also supporting future site planning and more sustainable leaflet distribution.
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Transportation | 2000 | $170M | United Kingdom | Apteco | Apteco PeopleStage | Marketing Automation | 2014 | n/a |
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Retail | 2000 | $180M | United Kingdom | Apteco | Apteco PeopleStage | Marketing Automation | 2014 | n/a |
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Buyer Intent: Companies Evaluating Apteco PeopleStage
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Apteco PeopleStage Coverage
Apteco PeopleStage is a Marketing Automation solution from Apteco.
Companies worldwide use Apteco PeopleStage, from small firms to large enterprises across 21+ industries.
Organizations such as Bunting Group, Comite Social et Economique Brittany Ferries, Sally Beauty UK, P & O Ferries and famila-Handelsmarkt Kiel are recorded users of
Apteco PeopleStage for Marketing Automation.
Companies using Apteco PeopleStage are most concentrated in Retail, Leisure and Hospitality and Transportation, with adoption spanning over 21 industries.
Companies using Apteco PeopleStage are most concentrated in Germany, France and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Apteco PeopleStage across Americas, EMEA, and APAC.
Companies using Apteco PeopleStage range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 80%, and global enterprises with 10,000+ employees - 0%.
Customers of Apteco PeopleStage include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Apteco PeopleStage customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.