Calabasas, 91302, CA,
United States
Faye
Faye, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Faye collaboration with software players such as SugarCRM empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Faye | SugarCRM | SugarCloud | Customer Experience,CRM | CRM |
| Faye | SugarCRM | Sugar Market | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Funds2Orgs | Professional Services | 35 | $12M | United States | SugarCRM | SugarCloud | Customer Experience,CRM | 2022 |
In 2022, Funds2Orgs deployed SugarCloud as its CRM within the Customer Experience,CRM category to centralize engagement with nonprofit partners and scale global shoe-drive fundraising operations. The deployment targeted fundraising operations, partner engagement, and the coaches who manage shoe-drive sites and inventory.
The implementation configured SugarCloud core CRM functions including contact and account management, lead management, campaign nurture workflows, and inventory and fundraiser status tracking to provide end to end visibility into shoe-drive lifecycles. The project explicitly incorporated Sugar Market for marketing automation to automate lead generation and nurture campaigns and to orchestrate communications with nonprofit partners.
Deployment was led by reseller Faye and covered operational processes for fundraising coaches and partner success teams, with governance focused on campaign workflow standardization and status reporting. Sugar reports that Sugar Market freed up to 50% of coaches' time and improved operational visibility, outcomes that were embedded into the SugarCloud deployment and operational rollout.
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Funds2Orgs | Professional Services | 35 | $12M | United States | SugarCRM | Sugar Market | Marketing Automation | 2022 |
In 2022, Funds2Orgs implemented Sugar Market, adopting SugarCRM Marketing Automation to automate lead generation and nurture workflows supporting its nonprofit partner network. The North America deployment was provisioned in Orlando, FL and implemented with SI partner Faye, establishing a centralized marketing automation instance for regional campaign execution.
Implementation focused on lead generation, nurture campaigns and operational workflow automation. Configuration emphasized campaign automation and email nurture sequencing, centralized list management and segmentation, and workflow orchestration to reduce manual handoffs across fundraising, partnerships and sales functions. Sugar Market was used as the core Marketing Automation application to orchestrate multistage nurture logic and improve targeting for partner outreach.
Rollout and governance were coordinated with partner Faye and operational ownership assigned to fundraising and partnerships teams in the Orlando deployment. The implementation reduced manual work and freed up sales time, with reported approximately 50% time savings, and enabled more effective campaign targeting as described in the SugarCRM case study. Ongoing governance centered on campaign orchestration, list stewardship and operational workflows that support the nonprofit partner network.
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Buyer Intent: Companies Evaluating Faye Services
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