London, SW1H 0DB,
United Kingdom
G4S
G4S, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. G4S collaboration with software players such as WisageTech empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| G4S | WisageTech | 8Manage CRM | CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
OCBC China | Banking and Financial Services | 1500 | $800M | China | WisageTech | 8Manage CRM | CRM | 2018 |
In 2018, OCBC Wing Hang China implemented 8Manage CRM, a CRM solution, to consolidate customer data and construct 360° customer views across its China branches. The deployment was customized and delivered by G4S together with vendor WisageTech over an 18 month program, with the stated aim of improving response times and marketing segmentation across retail and commercial product lines.
The implementation focused on centralizing customer master records, implementing unified profile and contact data models, and enabling segmentation workflows to support targeted marketing and service prioritization. 8Manage CRM was configured to provide consolidated views by product and channel, and to support case intake and routing logic consistent with bank customer service and marketing processes.
Integrations were executed to unify customer data across products and channels, integrating channel touch points and product ownership data to present a single customer view. The delivery team referenced integration patterns for channel orchestration and data consolidation, while leaving specific external system names unspecified in the program notes.
Governance and rollout were organized as a phased, cross functional program across China branches, with G4S and WisageTech managing customization, configuration, and staged activation. The program established centralized data stewardship and segmentation governance to align marketing lists and service response rules, and it redefined workflow ownership between marketing, customer service, and branch operations.
The program delivered faster customer response and integrated customer data across products and channels as reported by OCBC Wing Hang China, with 8Manage CRM operating as the central customer data and segmentation platform. Operational coverage emphasized marketing and customer service functions across China branches, completing the bank level consolidation objective.
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