New York, 10011, NY,
United States
GoParrot
GoParrot, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. GoParrot collaboration with software players such as Block, Inc. empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| GoParrot | Block, Inc. | Square Marketing | Marketing Automation | CRM |
| GoParrot | Block, Inc. | Square Loyalty | Customer Loyalty | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Juice Press | Consumer Packaged Goods | 800 | $100M | United States | Block, Inc. | Square Marketing | Marketing Automation | 2020 |
In 2020, Juice Press implemented Square Marketing, deploying the Square Marketing application across its multi-location quick-service business in the United States. The project positioned Marketing Automation capabilities to drive customer engagement and loyalty as primary business functions, with explicit focus on email capture and loyalty-based communications.
The implementation combined Square Marketing with Square Loyalty integrated via GoParrot, with GoParrot acting as the integration partner. Configuration emphasized email capture workflows, loyalty enrollment flows, and in-store triggers that linked on-site initiatives to targeted loyalty communications, aligning marketing automation, customer data capture, and omnichannel messaging capabilities.
Outcomes reported from the deployment include email capture rising from 6% to nearly 40%, loyalty enrollment growing substantially to represent 55% of annual revenue, and in-store initiatives contributing to a 30% sales uplift during Juice Press pivot to new channels in 2020. The Square Marketing deployment standardized Marketing Automation and loyalty communications across Juice Press multi-location footprint in the United States, enabling centralized campaign orchestration and customer lifecycle engagement.
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Juice Press | Consumer Packaged Goods | 800 | $100M | United States | Block, Inc. | Square Loyalty | Customer Loyalty | 2020 |
In 2020, Juice Press implemented Square Loyalty, a Block, Inc. application, as a centralized Customer Loyalty solution across its retail footprint. The deployment was executed with GoParrot as the integration partner and formed part of a broader customer engagement and data strategy for CRM and marketing spanning 85 locations.
Square Loyalty was configured to manage enrollment and rewards orchestration, supporting campaign segmentation and customer engagement workflows typical of Customer Loyalty platforms. GoParrot delivered the integration work that connected Square Loyalty into Juice Press operational processes and data flows, enabling enrollment management and loyalty record synchronization across customer engagement and marketing systems.
Rollout governance centered on retail and marketing operational adoption across all 85 locations, with program metrics tracked centrally as part of CRM and marketing analytics. The Square case study documents that at the start of 2020, 23% of customers were enrolled, and the loyalty program grew to represent 55% of annual revenue, with GoParrot explicitly cited as the integration partner.
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