InBrief
Bolshaya Novodmitrovskaya Street 14, building 7, 4th floor,
Moscow, 101000,
Russia
Moscow, 101000,
Russia
7 495 781-4114
Professional Services
InBrief
List of Software Implementations where InBrief is Reseller or System Integrator
InBrief, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. InBrief collaboration with software players such as InBrief empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
InBrief is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| InBrief | InBrief | InBrief EffiCRM Loyalty | CRM,Customer Loyalty | CRM |
List of Software Implementations where InBrief is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Ahmad Tea | Consumer Packaged Goods | 79 | $50M | United Kingdom | InBrief | InBrief EffiCRM Loyalty | CRM,Customer Loyalty | 2019 |
In 2019, Ahmad Tea implemented InBrief EffiCRM Loyalty to operate a long term FMCG loyalty programme targeting the Russian market. The deployment was delivered by InBrief and used InBrief EffiCRM Loyalty in the CRM,Customer Loyalty category to centralize membership registration, offer management, and campaign orchestration for Russia.
The implementation emphasized deep analytics and personalization capabilities, using behavioral segmentation and predictive scoring to generate personalized promo offers. InBrief EffiCRM Loyalty provided automated trigger communications and campaign automation, enabling configured workflows for welcome journeys, event triggers, and segmented promotional blasts typical of CRM and customer loyalty systems.
Operational scope focused on Ahmad Tea Russia, driving registrations and program participation across the FMCG channel, with marketing and CRM operations as primary business functions. The technical footprint prioritized analytics driven offer generation and automated customer communication orchestration, while specific third party system integrations were not specified in the source.
Governance and campaign control were implemented through centralized campaign management and rule based trigger governance, with analytics informing offer eligibility and personalization rules. The solution delivered up to 36% conversion on personal offers and substantially increased registrations and campaign participation in the Russian market, outcomes reported by InBrief following the rollout.
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Baltika Russia | Consumer Packaged Goods | 8500 | $1.3B | Russia | InBrief | InBrief EffiCRM Loyalty | CRM,Customer Loyalty | 2019 |
In 2019, Baltika Russia implemented InBrief EffiCRM Loyalty as an omnichannel CRM and loyalty support platform. The deployment was led by InBrief and targeted Baltika's consumer engagement and promotional workflows within Russia. The implementation is categorized as CRM,Customer Loyalty and was scoped to support recurring promotional campaigns and segmented customer communications.
Configuration focused on campaign orchestration for recurring promo activities and segmented communications, combining CRM contact management with loyalty program support. Functional modules deployed included campaign segmentation, message orchestration across channels, loyalty account management, and engagement reporting. The InBrief EffiCRM Loyalty configuration emphasized reusable marketing workflows and segment-driven activation rules to support frequent promotional cycles.
Operational coverage was limited to Baltika's Russian business, with the rollout engaging marketing and CRM teams responsible for customer communications and promotion execution. The platform enabled multi channel activation and moved large portions of Baltika's customer database into active campaign participation. The implementation produced strong engagement outcomes reported by InBrief, including open rates up to 40 percent.
Governance centered on centralized campaign control and segmentation rules to sustain recurring promo activities, with InBrief supporting deployment and operational handover. Training and workflow adjustments focused on campaign sequencing and loyalty mechanics to align marketing operations with the new CRM,Customer Loyalty platform.
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De Walt/ Porter-Cable/Delta Svc. | Professional Services | 10 | $1M | United States | InBrief | InBrief EffiCRM Loyalty | CRM,Customer Loyalty | 2019 |
In 2019, De Walt/ Porter-Cable/Delta Svc. implemented InBrief EffiCRM Loyalty, deploying a CRM,Customer Loyalty platform to support localized consumer engagement in Russia and to link local registration flows back to the global site. The implementation focused on adapting registration and data collection to meet Russian legal requirements while preserving connectivity with the global brand experience.
InBrief EffiCRM Loyalty was configured to capture and validate consumer data through localized registration flows and consent capture, and to segment consumers for targeted reactivation and review solicitation campaigns. Configuration emphasized data validation rules, field-level controls, and segmentation schemas consistent with CRM,Customer Loyalty functional workflows.
The deployment created a local EffiCRM hub in Russia that integrated with the global site, enabling synchronous data flows and centralized campaign orchestration while maintaining local data handling. Implementation and integration work was executed by InBrief as the system integrator, and the operational scope covered consumer marketing, CRM operations, and customer service touchpoints in the Russian market.
Governance was structured around compliance with local law and localized data collection processes, with process changes to registration, consent management, and campaign targeting enforced through the EffiCRM configuration. The local hub produced over 1,000 positive consumer reviews and supported reactivation campaigns that converted roughly 10% of the reactivated base into purchases, outcomes provided by the implementation source.
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IT Decision Makers and Key Stakeholders at InBrief
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Buyer Intent: Companies Evaluating InBrief Services
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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InBrief System Integrator / VAR Profile
InBrief is a system integrator and technology consulting firm headquartered in Moscow, Russia, with approximately 50 employees and annual revenues of $5M.
InBrief implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 3 verified InBrief software implementations across industries and regions, including: Ahmad Tea where InBrief implemented InBrief EffiCRM Loyalty, Baltika Russia where InBrief implemented InBrief EffiCRM Loyalty, and De Walt/ Porter-Cable/Delta Svc. where InBrief implemented InBrief EffiCRM Loyalty.
InBrief has a strategic VAR/SI partnership with InBrief, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing InBrief partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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