Incubeta
Isaäc Asscherpad 11 1096,
Amsterdam, 1096,
Netherlands
Amsterdam, 1096,
Netherlands
31 20 312 2017
Media
Incubeta
List of Software Implementations where Incubeta is Reseller or System Integrator
Incubeta, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Incubeta collaboration with software players such as Google empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Incubeta is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Incubeta | Google Campaign Manager | Marketing Automation | CRM |
List of Software Implementations where Incubeta is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
 |
Banco Azteca | Banking and Financial Services | 42747 | $6.9B | Mexico | Google Campaign Manager | Marketing Automation | 2020 |
In 2020, Banco Azteca implemented Google Campaign Manager as a central component of a Marketing Automation initiative to consolidate first party and affiliate data and to improve audience re engagement across digital channels. The deployment in Mexico was executed alongside Display & Video 360 and Google Cloud services including BigQuery and Analytics 360 to create a unified measurement and activation layer.
Google Campaign Manager was configured for ad serving, cross channel measurement, and audience activation, while Optimize 360 was used to personalize landing page experiences and scale testing. Campaign Manager supported tag level tracking and attribution workflows, feeding deterministic and modeled audience definitions into BigQuery for segmentation and into Display & Video 360 for programmatic activation.
The implementation was delivered with Google Marketing Platform partner Incubeta, and integrations explicitly included Optimize 360 and BigQuery to operationalize audiences and scale Banco Azteca s affiliate network. Operational coverage focused on digital marketing and acquisition teams in Mexico, enabling coordinated campaigns across display and video inventory and affiliate channels.
Governance and rollout combined platform configuration with partner led deployment and audience governance to standardize measurement and activation practices. The Google Campaign Manager deployment supported re engagement and personalized experiences, and it was associated with a 178% increase in financial product sales and a 30% reduction in cost per action in the first two quarters of 2020.
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IT Decision Makers and Key Stakeholders at Incubeta
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Buyer Intent: Companies Evaluating Incubeta Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Incubeta software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
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Incubeta System Integrator / VAR Profile
Incubeta is a system integrator and technology consulting firm headquartered in Amsterdam, Netherlands, with approximately 60 employees and annual revenues of $6M.
Incubeta implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 1 verified Incubeta software implementations across industries and regions, including: Banco Azteca where Incubeta implemented Google Campaign Manager.
Incubeta has a strategic VAR/SI partnership with Google, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Incubeta partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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