San Jose, 95131, CA,
United States
Innovare Technologies
Innovare Technologies, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Innovare Technologies collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Innovare Technologies | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Wells Fargo | Banking and Financial Services | 205198 | $83.7B | United States | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | 2016 |
In 2016, Wells Fargo & Company implemented Oracle Marketing Cloud (Eloqua) as its enterprise Marketing Automation platform to manage hundreds of customer and prospect campaigns annually. Oracle Marketing Cloud (Eloqua) was deployed as a cloud-based application hosting campaign execution and the central Eloqua database, where response and tracking data for campaigns was stored, and initial access to that data was limited to a small set of marketing users via the application user interface.
Innovare Technologies led the implementation and configuration of core Marketing Automation capabilities within Oracle Marketing Cloud (Eloqua), including campaign orchestration, email and promotional execution, contact and response tracking, and centralized campaign reporting workflows. The implementation emphasized configuration of data access and reporting models to surface response and tracking records beyond the native user interface, aligning platform security and permissioning with Wells Fargo marketing operational needs.
Operational coverage focused on Wells Fargo marketing teams responsible for customer acquisition, retention, new revenue stream development, and customer service campaigns, reflecting the bankwide cadence of hundreds of campaigns and promotions. The deployment addressed the relationship between Wells Fargo & Company, Oracle Marketing Cloud (Eloqua), Marketing Automation, and the business functions of campaign management, analytics, and customer engagement.
Governance changes introduced during the rollout included tightened user permission models, centralized reporting ownership, and workflow definitions for campaign data access and campaign result visibility. The project directly targeted the constraint that running reports was difficult and visibility to campaign results was constrained due to limited access to Eloqua stored data.
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Buyer Intent: Companies Evaluating Innovare Technologies Services
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