Brisbane, 4000, QLD,
Australia
Intelligent Pathways
Intelligent Pathways, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Intelligent Pathways collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
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Life Sciences | 18000 | $6.5B | United States | Salesforce | Salesforce Pardot | Marketing Automation | 2017 | In 2017, Agilent Technologies deployed Salesforce Pardot as its Marketing Automation platform. The deployment focused on instrumenting Agilent's public web properties to support web-based demand generation and prospect lifecycle management using Salesforce Pardot. Salesforce Pardot was configured to deliver standard Marketing Automation capabilities including email marketing and templating, engagement programs and automation rules, lead scoring and grading, landing pages and forms, and prospect tracking tied to website behavior. The implementation reused Pardot native campaign and prospect models to centralize campaign orchestration and lead nurturing workflows. The implementation included integration between Salesforce Pardot and Agilent's Salesforce environment to synchronize prospect and campaign data and support attribution, and Pardot tracking scripts and forms were embedded on agilent.com to capture inbound leads. Operational scope covered marketing and demand generation teams responsible for web channels and campaign execution across Agilent's corporate site. Intelligent Pathways served as the system integrator, providing configuration, connector setup, and initial campaign templates for the rollout. Governance established marketing operations ownership for campaign management, lead scoring policies, and sales handoff workflows, with phased activation across web properties and ongoing operational stewardship by the marketing organization. |
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Buyer Intent: Companies Evaluating Intelligent Pathways Services
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