Armonk, 10504, NY,
United States
IBM
IBM, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. IBM collaboration with software players such as Amazon Web Services (AWS), SAP and HCL Technologies empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Utilities | 600 | $80M | United States | Amazon Web Services (AWS) | Amazon S3 | Cloud Storage | 2021 |
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Distribution | 1632 | $2.0B | Japan | SAP | SAP S/4HANA Cloud | ERP Financial | 2019 |
In 2019, Trusco Nakayama Corporation migrated its SAP systems from SAP ERP ECC 6.0 to SAP S/4HANA Cloud to drive an ERP Financial modernization with an explicit focus on supply chain transformation. The migration was positioned as an operational reform program rather than a like for like replacement, and the project timetable began with three months of crossfunctional planning that produced 15 use cases tied to automation, operational efficiency and digitization.
The implementation centered on SAP S/4HANA Cloud as the core transactional platform, augmented by new cloud applications developed on the SAP Cloud Platform to extend supply chain and back office capabilities. Functional emphasis included supply chain management workflows and e commerce product search enhancements, and the program produced customer facing capabilities such as a content analysis driven product search and an AI chatbot named TRUSCO AI Orange Rescue built with watsonx Assistant.
IBM was appointed as the primary systems integrator to accelerate time to value and to provide ongoing support, consulting and system development, including support for the upgrade of the prior SAP environment. The technical footprint combined SAP S/4HANA Cloud with SAP Cloud Platform extensions and IBM Cloud hosted services, notably IBM Watson Explorer and IBM Watson Natural Language Classifier powering product search, with integrations linking the content analysis and chatbot services to the company e commerce channel and core ERP processes.
Governance and rollout emphasized business led design and cross organizational alignment, leaders from business departments participated in use case definition and project members conducted distribution center inspections as a Single Team. Visual collaboration practices such as a Team of Teams board were used to sustain mission alignment across participating groups and IBM worked alongside Trusco Nakayama in a collaborative partnership model rather than a purely client vendor relationship.
The stated outcome of the SAP S/4HANA Cloud program is to accelerate digital transformation by developing new capabilities and cloud applications that improve operational efficiency, realize automation and increase external collaboration. Trusco Nakayama Corporation SAP S/4HANA Cloud ERP Financial deployment therefore combines core cloud ERP modernization with AI enabled commerce and supply chain extensions.
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Communications | 33224 | $3.4B | Turkey | HCL Technologies | HCL Unica Campaign | Account Based Marketing | 2020 |
In 2020, Turk Telekom implemented HCL Unica Campaign as its centralized Account Based Marketing system. HCL Technologies delivered the HCL Unica Campaign implementation and IBM served as the systems integrator, establishing a single Unica marketing system to manage personalized campaigns and offers for 40 million subscribers.
The implementation configured HCL Unica Campaign modules for campaign orchestration, audience segmentation, offer management, personalization, scheduling, and campaign analytics. Teams built reusable segment definitions, an offer catalog, and orchestration workflows to support frequent and automated campaign activation, enabling rule based targeting and templated campaign execution within the Account Based Marketing framework.
The Unica deployment was integrated with Turk Telekom subscriber data sources and operational systems to enable subscriber level targeting and offer eligibility checks, with integration work coordinated by IBM. The central Unica instance consolidated audience profiles and consent metadata, creating a single system of record for campaign execution across the full 40 million subscriber base.
Governance changes accompanied the rollout, including centralized campaign approval workflows, standardized offer governance, and cross functional coordination between marketing, product and customer care. The project operationalized personalized campaigns and offers from HCL Unica Campaign at subscriber level, with the explicit goal of delivering targeted marketing and promotional offers to Turk Telekom's subscriber population.
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Retail | 2500 | $630M | Turkey | SAP | SAP S/4 HANA | ERP Financial | 2021 |
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Retail | 2500 | $630M | Turkey | SAP | SAP HANA | Database Management | 2021 |
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Retail | 2500 | $630M | Turkey | IBM | IBM Power Systems | Application Hosting and Computing Services | 2021 |
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Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | Mediaocean | Mediaocean Platform | Blockchain Platform | 2018 |
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Consumer Packaged Goods | 1346 | $2.1B | India | SAP | SAP HANA | Database Management | 2016 |
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Non Profit | 2020 | $80M | United States | IBM | IBM Watsonx | Generative AI Platforms | 2024 |
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Construction and Real Estate | 1900 | $2.2B | Singapore | SAP | SAP Fiori | Apps Development | 2018 |
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Buyer Intent: Companies Evaluating IBM Services
- Hitachi Vantara, a United States based Professional Services organization with 6300 Employees
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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| Hitachi Vantara | Professional Services | 6300 | $2.4B | United States | 2024-09-16 |