Milano, 20122,
Italy
JAKALA
JAKALA, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. JAKALA collaboration with software players such as Acquia empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| JAKALA | Acquia | Acquia Convert | Personalization and Product Recommendations | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Fannie Mae | Banking and Financial Services | 7000 | $30.9B | United States | Acquia | Acquia Convert | Personalization and Product Recommendations | 2021 |
In 2021, Fannie Mae deployed Acquia Personalization to geotarget disaster-relief information and calls-to-action for affected U.S. states. The record for this account lists Acquia Convert as the application name, inferred as the successor to Acquia Personalization based on vendor product lineage while the case study documents the Personalization implementation in 2021.
The implementation centered on geolocation-driven content targeting and CTA orchestration to deliver state-specific customer communications across the United States, leveraging personalized content blocks and targeting rules to surface relief resources. These functional capabilities impacted online customer communications and appointment scheduling workflows, with the case study documenting that 38% of targeted users clicked personalized content, bounce rates decreased for targeted segments, and appointment requests doubled in those groups.
JAKALA supported the engagement, and deployment scope was limited to U.S. states affected by disasters with governance focused on campaign rules, content approval workflows, and state-level targeting. The Apps Category and the Acquia Convert application name are included in this record to map the documented personalization implementation to current product naming and to assist in cataloging digital experience and personalization tooling.
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Buyer Intent: Companies Evaluating JAKALA Services
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