Reigate, RH2 9SS,
United Kingdom
Jellyfish
Jellyfish, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Jellyfish collaboration with software players such as Google empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Jellyfish | Google Datastudio | Analytics and BI | Analytics and BI |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Deckers | Retail | 5500 | $5.0B | United States | Google Datastudio | Analytics and BI | 2020 |
In 2020, Deckers implemented Google Datastudio dashboards built by partner Jellyfish to surface creative insights for its marketing organization. The Google Datastudio implementation used Analytics and BI workflows to visualize Analytics 360 and BigQuery results, supporting cross brand campaign optimization for UGG, HOKA, and Teva across global markets.
The deployment architecture centralized reporting in Google Datastudio, pulling datasets from Analytics 360 and BigQuery to create role specific views for campaign managers and creative teams. Functional capabilities included campaign performance visualization, creative insight surfacing, and trend exploration, with dashboards configured to refresh data from BigQuery sources.
Operational scope covered marketing teams across Deckers brands and global regions, enabling coordinated campaign planning and optimization across brands. Jellyfish delivered the dashboards and supported configuration, enabling standardized reporting artifacts for cross brand campaign reviews.
The dashboards helped Deckers spot consumer trends during the COVID-19 period and contributed to improved campaign performance and higher return on ad spend. This implementation links Deckers, Google Datastudio, and Analytics and BI to marketing decision making and cross brand campaign orchestration.
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Buyer Intent: Companies Evaluating Jellyfish Services
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