MediaCom
124 Theobalds Road,
London, WC1X 8RX,
United Kingdom
London, WC1X 8RX,
United Kingdom
44 20 7158-5500
Professional Services
MediaCom
List of Software Implementations where MediaCom is Reseller or System Integrator
MediaCom, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. MediaCom collaboration with software players such as Google empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
MediaCom is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| MediaCom | Google Display Video 360 | Digital Advertising Platform | CRM |
List of Software Implementations where MediaCom is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
 |
Adidas US | Retail | 6021 | $6.0B | United States | Google Display Video 360 | Digital Advertising Platform | 2020 |
In 2020, Adidas US implemented Google Display Video 360 as its Digital Advertising Platform to execute a United States marketing and advertising initiative. The deployment was focused on connected television programmatic buying to enable a rapid market launch for the 'Ready for Change' campaign.
Adidas US used Google Display Video 360 to secure Programmatic Guaranteed CTV deals and to orchestrate campaign planning, inventory commitments, and creative distribution across connected TV environments. Configuration emphasized Display & Video 360 connected TV capabilities, programmatic deal management, and centralized campaign controls to reduce manual execution steps.
The operational scope covered Adidas US marketing and advertising teams in the United States, with MediaCom acting as the implementation partner and supporting programmatic deal negotiation and trafficking. Google Display Video 360 was used to reach more than 24 million unique viewers, improving campaign reach while reducing operational complexity.
Governance and rollout were structured for speed, with media planning and programmatic guaranteed workflows embedded into campaign governance to accelerate buy completion and creative activation. The implementation aligned Adidas US marketing operations with Digital Advertising Platform practices for CTV programmatic buys and centralized partner coordination through MediaCom.
|
|
 |
Uber Eats | Professional Services | 5000 | $8.3B | United States | Google Display Video 360 | Digital Advertising Platform | 2021 |
In 2021, Uber Eats implemented Google Display Video 360, a Digital Advertising Platform, to unify cross-channel video and CTV buying across its United States marketing organization. The deployment focused on a major brand campaign that required centralized frequency management and unified programmatic workflows using Google Display Video 360.
The implementation configured Display & Video 360 to consolidate planning and execution for video and connected TV inventory, centralize frequency capping and audience targeting, and orchestrate programmatic bidding and creative rotation. Configuration emphasized campaign-level controls for reach optimization and frequency governance, aligning creative delivery with cross-channel flighting and audience segments.
MediaCom served as the systems integrator for campaign setup and operational execution, implementing the platform’s programmatic supply integrations and CTV inventory connectivity while coordinating reporting and measurement schemas. Operational coverage spanned Uber Eats marketing and advertising teams in the United States, with campaign operations managed through Display Video 360’s inventory, bidding, and audience modules.
Governance changes included centralized campaign controls for frequency management, standardized tagging and measurement workflows, and an execution model that centralized buy decisions and creative QA in Display & Video 360. MediaCom operationalized the governance model, enabling unified planning, real time adjustments, and consistent frequency rules across video and CTV channels.
The campaign reached over 76 million people, with 25 percent identified as CTV viewers, and achieved a 10 percent increase in campaign reach while saving and reinvesting platform fee equivalent savings. Google Display Video 360 was the core Digital Advertising Platform used to plan, execute, and measure these outcomes for Uber Eats.
|
Showing 1 to 2 of 2 entries
IT Decision Makers and Key Stakeholders at MediaCom
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating MediaCom Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating MediaCom software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
MediaCom System Integrator / VAR Profile
MediaCom is a system integrator and technology consulting firm headquartered in London, United Kingdom, with approximately 8500 employees and annual revenues of $2.0B.
MediaCom implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 2 verified MediaCom software implementations across industries and regions, including: Adidas US where MediaCom implemented Google Display Video 360, and Uber Eats where MediaCom implemented Google Display Video 360.
MediaCom has a strategic VAR/SI partnership with Google, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing MediaCom partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
Subscribe to APPS RUN THE WORLD to access the complete MediaCom dataset, verified system implementations, and related deployment insights.