Merkle
7001 Columbia Gateway Drive,
Columbia, 21046, MD,
United States
Columbia, 21046, MD,
United States
1 443-542-4000
Professional Services
Merkle
List of Software Implementations where Merkle is Reseller or System Integrator
Merkle, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Merkle collaboration with software players such as Uniphore, Salesforce and Pacvue empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Merkle is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
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| Merkle | Uniphore | ActionIQ Customer Experience Hub | Customer Experience | CRM |
| Merkle | Salesforce | Salesforce Loyalty Management | Customer Loyalty | CRM |
| Merkle | Pacvue | Pacvue Commerce | eCommerce | eCommerce |
List of Software Implementations where Merkle is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Albertsons Companies | Retail | 108300 | $80.4B | United States | Uniphore | ActionIQ Customer Experience Hub | Customer Experience | 2020 |
In 2020, Albertsons Companies deployed ActionIQ Customer Experience Hub, a Customer Data Platform, to unify loyalty, transaction and behavioral data and enable omnichannel personalization. The implementation was delivered in partnership with Merkle and positioned ActionIQ Customer Experience Hub as the central profile and orchestration layer for campaign execution across core marketing channels.
The deployment emphasized CDP capabilities within ActionIQ Customer Experience Hub, including profile unification through identity resolution, centralized profiling for segmentation, and journey orchestration for automated workflows. Functional modules implemented included unified customer profiles, a segmentation engine to drive audience construction, and journey orchestration to automate cart abandonment and loyalty-driven campaign flows across channels.
Integrations focused on ingesting loyalty program feeds, point of sale transaction streams, and behavioral event data to create a single customer view used by email, push and paid media channels. Operational scope targeted marketing and loyalty operations, supporting omnichannel campaign execution, automated cart-abandonment sequences, and loyalty redemption promotions across digital touchpoints.
Governance and workflow changes centered on centralized audience governance and campaign orchestration practices managed through ActionIQ Customer Experience Hub with Merkle support. Outcomes reported by the customer included approximately 30% weekly click rates and 37% weekly redemption rates for loyalty-driven campaigns, reflecting the operational impact of unified profiles and automated orchestration.
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Build-A-Bear Workshop | Retail | 5100 | $496M | United States | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 |
In 2023, Build-A-Bear Workshop implemented Salesforce Marketing Cloud as part of a broader Salesforce ecosystem deployment aimed at improving guest engagement. The deployment was executed with Merkle and accompanied a Salesforce Loyalty Management implementation that was reported as the largest retail implementation to date and one of the first five retail customers to adopt Loyalty Management.
Salesforce Marketing Cloud was provisioned to deliver core Marketing Automation capabilities including campaign orchestration, journey management, audience segmentation, and personalized messaging across channels. Merkle implemented a phased configuration, while the Salesforce Loyalty Module was set up to process transactions, calculate points, and deliver rewards on a daily cadence, enabling tighter automation between loyalty events and marketing campaigns.
The implementation integrated multiple systems explicitly named in the program, including Commerce Cloud, Marketing Cloud, Service Cloud, and a centralized Data Warehouse, enabling a unified view of guest activity across interactive stores and digital storefronts. Operational coverage extended to Build-A-Bear’s brick and mortar experience locations and its e-commerce environments such as the Bear-Builder and Bear Builder 3D Workshop, allowing guests to see points across multiple consumer touchpoints and access a new online account experience.
Governance followed a phased rollout with Merkle responsible for cross-system development and implementation work, and Build-A-Bear retaining program control for ongoing loyalty expansion. Outcomes called out in the implementation narrative include over 20 million loyalty records converted to the new system, automated promo and reward processes with a reduction in manual work, earlier reward redemption for guests, and improved visibility of points across channels.
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Build-A-Bear Workshop | Retail | 5100 | $496M | United States | Salesforce | Salesforce Service Cloud | Customer Support | 2023 |
In 2023, Build-A-Bear Workshop implemented Salesforce Service Cloud for Customer Support, aligning the customer service platform with a wider loyalty and omni-channel program. The deployment was executed in partnership with Merkle and coordinated alongside the companys Salesforce Loyalty Management initiative to unify guest experiences across retail and digital touchpoints.
Salesforce Service Cloud was configured to centralize guest interactions and support functions, using standard Customer Support capabilities such as case management, omnichannel routing, a service console, and knowledge management to streamline resolution workflows. The implementation emphasized surfacing unified guest profiles, including loyalty balances and entitlement information, to agents and self-service channels, and incorporated automation to reduce manual case handling and accelerate responses.
The Service Cloud implementation integrated with Salesforce Loyalty Management, Commerce Cloud, Marketing Cloud, and Build-A-Bears data warehouse to ensure consistent identity, transaction, and rewards data across systems. Operational scope included nearly 500 interactive brick and mortar locations and multiple e-commerce experiences on buildabear.com, supporting CRM, loyalty, digital merchandising, and store operations teams across guest service and fulfillment workflows.
Governance followed a phased rollout led by CRM and loyalty stakeholders with Merkle providing implementation services, aligning daily transaction processing and reward delivery between Loyalty Management and Service Cloud. As part of the broader program Build-A-Bear converted over 20 million loyalty records to the new platform, automated promotional and reward processes, and reduced manual work, and the loyalty implementation was noted as one of the first five retail deployments and the largest retail implementation to date.
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Retail | 5100 | $496M | United States | Salesforce | Salesforce Commerce Cloud | eCommerce | 2023 |
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Retail | 5100 | $496M | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 |
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Communications | 3467 | $13.7B | United Kingdom | Pacvue | Pacvue Commerce | eCommerce | 2024 |
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IT Decision Makers and Key Stakeholders at Merkle
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Buyer Intent: Companies Evaluating Merkle Services
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Merkle System Integrator / VAR Profile
Merkle is a system integrator and technology consulting firm headquartered in Columbia, United States, with approximately 14000 employees and annual revenues of $2.5B.
Merkle implements and supports enterprise applications across markets such as CRM and eCommerce.
APPS RUN THE WORLD tracks 6 verified Merkle software implementations across industries and regions, including: Albertsons Companies where Merkle implemented ActionIQ Customer Experience Hub, Build-A-Bear Workshop where Merkle implemented Salesforce Marketing Cloud, and Build-A-Bear Workshop where Merkle implemented Salesforce Service Cloud.
Merkle has a strategic VAR/SI partnership with Uniphore, Salesforce and Pacvue, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Merkle partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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