San Francisco, 94111, CA,
United States
MightyHive
MightyHive, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. MightyHive collaboration with software players such as Google empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| MightyHive | Google Campaign Manager | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | Google Campaign Manager | Marketing Automation | 2020 |
In 2020, Mondelez International deployed Google Campaign Manager in its Marketing Automation stack to serve as the ad serving and measurement backbone for the US OREO campaign. Google Campaign Manager was positioned to centralize cross channel media and creative workflows across the US campaign scope.
The implementation used Campaign Manager 360 capabilities for ad serving, measurement, and creative management to enable high velocity creative production. Configuration emphasized creative trafficking, tagging, impression and click tracking, and consolidated reporting to support more than 250 creative variations and a 25 percent reduction in production time.
Integrations were explicitly executed with Studio and Display & Video 360 to streamline creative handoffs and media optimizations, and the US implementation included systems integrator and agency partners MightyHive and VaynerMedia. Operational coverage focused on marketing, media planning and buying, creative operations, and eCommerce channels tied to the OREO campaign.
Governance and workflow changes centralized creative asset control and media decisioning to shorten iteration cycles and enable coordinated optimizations across creative and programmatic teams. The deployment is reported to have increased eCommerce traffic alongside the stated production time and creative variation outcomes.
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Buyer Intent: Companies Evaluating MightyHive Services
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