London , SE1 9HS,
United Kingdom
Mindshare
Mindshare, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Mindshare collaboration with software players such as Wootag empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Mindshare | Wootag | Wootag Video Marketing | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Tata Steel | Manufacturing | 75377 | $25.6B | India | Wootag | Wootag Video Marketing | Marketing Automation | 2024 |
In 2024, Tata Steel implemented Wootag Video Marketing under a Marketing Automation deployment to run a contextual-signals video campaign for its TATA TISCON brand. The engagement explicitly used Wootag Video Marketing and positioned the effort as a marketing campaign to increase product relevance and engagement across India.
The implementation centered on the Wootag Intent behavioral audience module, which powered behavioral insights and audience segmentation for video experiences. Campaign configuration included rule based triggers driven by weather and other real world signals to vary video creative and messaging in context, and the Wootag Intent module was used to collect and score user interactions and intent behaviors.
Operational coverage was national, the use case was a marketing and campaign initiative, and Mindshare served as the SI and media execution partner coordinating targeting and campaign delivery across regional teams. Technical orchestration tied the Wootag Video Marketing deployment to media activation and audience targeting workflows managed jointly by Tata Steel marketing, Wootag, and Mindshare.
Governance emphasized centralized campaign orchestration and behavioral audience management to ensure consistent targeting rules and creative variations across sites in India. The deployment used Wootag Video Marketing to apply contextual triggers and behavioral insights, with the stated goal of driving product relevance and engagement.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Mindshare Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||