San Francisco, 94102-4021, CA,
United States
Next Steps Marketing
Next Steps Marketing, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Next Steps Marketing collaboration with software players such as Simulmedia empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Next Steps Marketing | Simulmedia | Simulmedia Skybeam | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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San Francisco Bay Ferry US | Transportation | 36 | $40M | United States | Simulmedia | Simulmedia Skybeam | Marketing Automation | 2023 |
In 2023, San Francisco Bay Ferry US deployed Simulmedia Skybeam as part of its Marketing Automation toolkit to run a regionally targeted connected TV awareness campaign across the Bay Area. The deployment concentrated on programmatic CTV delivery and audience reach objectives managed by the corporate marketing team.
Configuration centered on campaign management, audience segmentation for niche commuter and Bay Area resident audiences, programmatic connected TV delivery and scheduling, and impression and reach reporting workflows. Simulmedia Skybeam was used to orchestrate creative rotations and delivery optimization consistent with Marketing Automation practices.
The initiative was executed in partnership with agency Next Steps Marketing, with Simulmedia Skybeam interfacing to agency campaign planning and measurement processes. Operational coverage was regional, focused on Bay Area routes and commuter markets, and governed through campaign-level setup and a regular reporting cadence.
Campaign outcomes reported nearly 500,000 impressions, approximately 100,000 reach, and a cost per reach of $0.17 as measured through Simulmedia reporting. Governance included coordinated creative approval and performance reporting between San Francisco Bay Ferry US and Next Steps Marketing.
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