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Novicell
Location
Soren Nymarks Vej 6,
Aarhus, 8270,
Denmark
Phone
45 86 19 05 50
Artw Industry
Professional Services
Employee
Revenue

Novicell

List of Software Implementations where Novicell is Reseller or System Integrator

Novicell, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Novicell collaboration with software players such as Dynamicweb Software, Microsoft and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.

Novicell is a Reseller or SI for the following software solutions:
Reseller and SI Vendor Application Category Market
Novicell Dynamicweb Software Dynamicweb Ecommerce NAV eCommerce eCommerce
Novicell Adobe Systems Adobe Commerce (ex Magento) eCommerce eCommerce
Novicell Microsoft Microsoft Dynamics AX ERP Financial ERP Financial Management
List of Software Implementations where Novicell is a Reseller or SI
Logo Customer Industry Empl. Revenue Country Vendor Product Category When Insight
Danish Agro Professional Services 5200 $8.5B Denmark Dynamicweb Software Dynamicweb Ecommerce NAV eCommerce 2009
In 2009, Danish Agro implemented Dynamicweb Ecommerce NAV in the eCommerce category, deploying a platform intended to serve the Group's international footprint and retail operations. Novicell recommended Dynamicweb as the platform and acted as the implementation partner for the project, aligning solution selection with multi-site requirements and a centralized governance model. The implementation configured multi-site management and multilingual language layers to enable reuse across the Group and to simplify onboarding of future subsidiaries. Responsive design and a usability focused information architecture were prioritized, and Dynamicweb Ecommerce NAV was configured with eCommerce capabilities that surface product availability, enable pickup in store selection, and present volume discounts to customers. All corporate and subsidiary sites were provisioned within a single Dynamicweb solution to enable shared asset management for photos and documents across the Group. The Dynamicweb Ecommerce NAV deployment included integration with Microsoft Dynamics NAV for commerce data flows and order synchronization, and operational coverage spanned the business functions for trade with farmers and the Danish Agro Shop retail network of 21 physical leisure stores. Novicell led platform selection and implementation governance, embedding centralized content and site management practices so new subsidiaries can be added into the same web setup. The rollout emphasized information architecture and usability, with site-level configuration to support device agnostic access and cross-site collaboration. The web shop was redesigned as part of the project to deliver a more user-friendly storefront where customers can see availability, select store pickup, and view volume discounts, supporting stronger interaction between online trading and the local Danish Agro Shops.
European House of Beds Manufacturing 150 $20M Denmark Microsoft Microsoft Dynamics AX ERP Financial 2023
In 2023, European House of Beds implemented Microsoft Dynamics AX as part of a coordinated ERP Financial modernization that paired a Perfion product information management solution with a Magento based B2B webshop, delivered in collaboration with Novicell. The initiative targeted the companys complex product architecture created by extensive configurable bed concepts sold to Nordic retailers such as JYSK, ILVA, Sengetid, Sengespecialisten, and Bedre Nætter. Perfion PIM was configured to centralize product models, component inheritance, and intelligent product recipes, and to automate uniform product creation workflows that had previously been handled manually inside the ERP system. The solution included a parameter driven product configurator that makes thousands of accurate product combinations available by adjusting inputs, and standardizes the creation of new product series. The Magento B2B webshop is integrated with Microsoft Dynamics AX for order processing, with the PIM feeding structured product and configuration data into the commerce layer and ERP. Operational scope covers both internal users and external B2B customers, enabling self service ordering and simplifying telephone order handling so employees only need familiarity with the webshop interface. Functionally, the implementation impacts product management, order processing, customer service, and sales channels. Governance and delivery were managed with Novicell as the implementation partner, and the rollout emphasized data architecture restructuring and process standardization across the business. European House of Beds reports concrete operational outcomes, including a reduction in time to create a new product series from over 70 hours to under 2 hours, prevention of configuration errors through intelligent product recipes, and broader customer satisfaction driven by the self service B2B webshop.
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IT Decision Makers and Key Stakeholders at Novicell
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Buyer Intent: Companies Evaluating Novicell Services

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Novicell System Integrator / VAR Profile

Novicell is a system integrator and technology consulting firm headquartered in Aarhus, Denmark, with approximately 400 employees and annual revenues of $50M.

Novicell implements and supports enterprise applications across markets such as eCommerce and ERP Financial Management.

APPS RUN THE WORLD tracks 2 verified Novicell software implementations across industries and regions, including: Danish Agro where Novicell implemented Dynamicweb Ecommerce NAV, and European House of Beds where Novicell implemented Microsoft Dynamics AX.

Novicell has a strategic VAR/SI partnership with Dynamicweb Software and Microsoft, backed by verified deployments.

Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Novicell partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.

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