Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Commerce Cloud | eCommerce | 2024 | In 2024 Mahou San Miguel implemented Salesforce Commerce Cloud for eCommerce to modernize Tienda Mahou San Miguel and strengthen customer retention and loyalty across its online storefront. The project was driven by goals to reduce unregistered guest users, increase acceptance of commercial communications, and build a community of beer aficionados while leveraging an existing Salesforce CRM footprint. The implementation included extensive Salesforce Commerce Cloud customizations and a tiered Loyalty Management program with voucher system integration, custom segmentations, and personalized label creation workflows. Interactive experiential modules branded as Experiencias and the Brands Corner were instrumented to support immersive purchases and event bookings, enabling curated merchandising and experience-driven commerce flows. Architecturally the deployment integrated Commerce Cloud with existing Service Cloud and Experience Cloud instances via a B2C-CRM Connector to streamline service and commerce operations, and with Marketing Cloud using a Service and Marketing Cloud connector to enable real-time, data-driven marketing orchestration. Data Cloud was integrated to maintain buyer and non-buyer segments, powering hyper-personalized marketing and segmentation, and OSF Digital served as the system integrator reflecting an established partnership of over six years. Operational coverage focused on eCommerce, marketing and service teams within Mahou San Miguel in Spain, along with community engagement operations for global beer aficionados visiting Tienda Mahou San Miguel. Governance emphasized consent capture during registration, segmented communications, and centralized loyalty rules to standardize reward issuance and voucher redemption workflows across channels. Explicit outcomes reported include a 39.03% revenue augmentation, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value, alongside stated improvements in customer retention, segmentation, and community growth following the Salesforce Commerce Cloud deployment for eCommerce. | |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Commerce Cloud | eCommerce | 2023 | In 2023, Marks & Spencer implemented Salesforce Commerce Cloud to underpin an omnichannel expansion of its Sparks loyalty program. The Salesforce Commerce Cloud deployment served as the eCommerce platform to support international loyalty enrollment, personalized shopping journeys, and multi-currency storefronts within the eCommerce category. Marks & Spencer configured Salesforce Loyalty Management alongside Commerce Cloud to model Sparks program mechanics, including a 20% join discount, exclusive member perks, monthly full order refunds as promotional incentives, and celebratory anniversary treatments. Marketing Cloud automation and journey orchestration were implemented to drive personalized communications, and Salesforce Einstein was enabled to support personalization and recommendation workflows. The implementation integrated Salesforce Loyalty Management with Salesforce Commerce Cloud and Salesforce Marketing Cloud, and connected customer signals into the Internal Data Warehouse and analytical systems, Unilyze, and Planning Inc to close the Customer 360 loop. Operational rollout was planned as a 25 country expansion with six languages and 20 currencies, with a project kick-off in June 2023 and a pilot deployment scheduled for early 2024. OSF Digital served as the system integrator, delivering the initial Commerce Cloud and Loyalty Management integration in a four month implementation window and continuing to support Marketing Cloud automation and Einstein enablement. Governance emphasized a central customer data model and cross-functional workflow alignment across CRM and loyalty, eCommerce, and marketing teams to operationalize omnichannel loyalty at scale. Explicit outcomes reported from the deployment period include a 2% increase in revenue, new Sparks sign ups exceeding target by 89%, a 46% increase in sales penetration among Sparks members, and a 13% increase in average order value after enrollment. |
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Buyer Intent: Companies Evaluating OSF Digital Services
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