Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Harvey Nichols | Consumer Packaged Goods | 2000 | $500M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 | In 2024, Harvey Nichols implemented Salesforce Loyalty Management in a Customer Loyalty deployment led by OSF Digital to launch a redesigned loyalty program with improved functionality and flexibility. The implementation focused on experience-driven rewards, enabling exclusive experiences such as free drinks in-store, discounts on beauty and grooming, discounts in selected bars and restaurants, kids eat free offers, beauty school experiences, and special occasion dinners under a centralized program model. Salesforce Loyalty Management was configured to provide a centralized view of all loyalty program data, consolidating program performance metrics and complete customer profiles. The deployment emphasized program configuration and rewards orchestration, customer profile unification across touchpoints, and reporting capabilities to support strategic decision making by marketing and loyalty teams. The implementation included integration with Salesforce Marketing Cloud and was designed to connect loyalty data across Harvey Nichols commerce and in-store engagement channels to enable targeted engagement workflows. Operational coverage centered on marketing, loyalty operations, CRM-aligned customer service, and store teams, aligning program benefits to both online and in-store redemption scenarios. Governance and rollout were orchestrated by OSF Digital with a focus on empowering Harvey Nichols teams to act on a holistic view of client preferences. The solution is positioned to improve brand visibility and customer engagement, and it is intended to increase customer lifetime value and ROI. The deployment is recommended for organizations seeking to improve customer engagement and retention, appeal to multiple buyer categories, and better organize complex loyalty data within a Customer Loyalty platform. | |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Commerce Cloud | eCommerce | 2024 | In 2024 Mahou San Miguel implemented Salesforce Commerce Cloud for eCommerce to modernize Tienda Mahou San Miguel and strengthen customer retention and loyalty across its online storefront. The project was driven by goals to reduce unregistered guest users, increase acceptance of commercial communications, and build a community of beer aficionados while leveraging an existing Salesforce CRM footprint. The implementation included extensive Salesforce Commerce Cloud customizations and a tiered Loyalty Management program with voucher system integration, custom segmentations, and personalized label creation workflows. Interactive experiential modules branded as Experiencias and the Brands Corner were instrumented to support immersive purchases and event bookings, enabling curated merchandising and experience-driven commerce flows. Architecturally the deployment integrated Commerce Cloud with existing Service Cloud and Experience Cloud instances via a B2C-CRM Connector to streamline service and commerce operations, and with Marketing Cloud using a Service and Marketing Cloud connector to enable real-time, data-driven marketing orchestration. Data Cloud was integrated to maintain buyer and non-buyer segments, powering hyper-personalized marketing and segmentation, and OSF Digital served as the system integrator reflecting an established partnership of over six years. Operational coverage focused on eCommerce, marketing and service teams within Mahou San Miguel in Spain, along with community engagement operations for global beer aficionados visiting Tienda Mahou San Miguel. Governance emphasized consent capture during registration, segmented communications, and centralized loyalty rules to standardize reward issuance and voucher redemption workflows across channels. Explicit outcomes reported include a 39.03% revenue augmentation, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value, alongside stated improvements in customer retention, segmentation, and community growth following the Salesforce Commerce Cloud deployment for eCommerce. | |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 | In 2024 Mahou San Miguel implemented Salesforce Marketing Cloud to strengthen customer retention and expand engagement on its Tienda Mahou San Miguel online store. The deployment is categorized as Marketing Automation and builds on an existing Salesforce CRM foundation that includes Service Cloud and Experience Cloud. The initiative targeted reducing guest users, improving consent capture for commercial communications, and growing a community of beer aficionados. Salesforce Marketing Cloud was configured to support Loyalty Management, custom segmentation, voucher system integration, and real time data orchestration for hyper personalized marketing experiences. Functional capabilities implemented include tiered loyalty program workflows, segmented buyer and non buyer audience orchestration, campaign automation, and personalized messaging tied to ecommerce events. Interactive experiences such as bespoke label creation and immersive event commerce were instrumented to feed behavioral data back into marketing automation. Architecturally the project integrated Salesforce Commerce Cloud customizations with Service Cloud and Experience Cloud, and layered Marketing Cloud on top to centralize customer engagement. Integrations explicitly included a B2C CRM Connector to streamline service and commerce data flows, a Service and Marketing Cloud connector to coordinate communications, and Data Cloud integration to enable real time segmentation for buyer and non buyer audiences. OSF Digital served as the implementation partner and operated within an ongoing multi year partnership to coordinate connected commerce and marketing systems. Governance centered on consolidated segmentation, voucher and loyalty controls, and synchronized consent and communication workflows across commerce, service, and marketing systems. Outcomes reported from the deployment included a 39.03% increase in revenue, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value. The combined ecosystem positions Mahou San Miguel to run Marketing Automation at scale while preserving integrated ecommerce and service processes. | |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Commerce Cloud | eCommerce | 2023 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 |
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Retail | 4369 | $520M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Retail | 300 | $65M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2021 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Experience Cloud | Customer Engagement,Customer Experience | 2020 |
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