Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Butlers | Retail | 800 | $91M | Germany | Salesforce | Salesforce Commerce Cloud | eCommerce | 2019 | In 2019, Butlers GmbH & Co KG integrated WordPress-driven editorial content into Salesforce Commerce Cloud on its www.Butlers.com eCommerce site by licensing OSF Digital's BlogLINK 2.0. The engagement linked the retailer's content strategy to commerce infrastructure to streamline internal content management and present editorial assets alongside product and promotional information. The implementation deployed BlogLINK 2.0 as an SFRA compatible cartridge certified by Salesforce, enabling blog articles from WordPress to be ingested into Commerce Cloud as Content Assets. Configuration work focused on Business Manager integration, support for multiple blogs and multiple languages, and packaging blog content so it could be managed and surfaced by merchandising and marketing workflows within Salesforce Commerce Cloud. OSF Digital licensed and supported the deployment, integrating WordPress with Commerce Cloud and configuring Business Manager to host the content assets and editorial metadata. Operational scope centered on Butlers' ecommerce organization and marketing and merchandising teams at the Cologne-based retailer, with the integration positioned to feed personalized content into product and category experiences on the Commerce Cloud storefront. Governance changes prioritized centralized editorial workflows inside Business Manager to reduce manual content syndication and to align content publication with commerce promotions. The announced outcomes in the project brief included driving additional website traffic, empowering more personalized customer experiences, improving the customer journey, and enhancing brand image, as stated by OSF Digital and Butlers. | |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Commerce Cloud | eCommerce | 2024 | In 2024 Mahou San Miguel implemented Salesforce Commerce Cloud for eCommerce to modernize Tienda Mahou San Miguel and strengthen customer retention and loyalty across its online storefront. The project was driven by goals to reduce unregistered guest users, increase acceptance of commercial communications, and build a community of beer aficionados while leveraging an existing Salesforce CRM footprint. The implementation included extensive Salesforce Commerce Cloud customizations and a tiered Loyalty Management program with voucher system integration, custom segmentations, and personalized label creation workflows. Interactive experiential modules branded as Experiencias and the Brands Corner were instrumented to support immersive purchases and event bookings, enabling curated merchandising and experience-driven commerce flows. Architecturally the deployment integrated Commerce Cloud with existing Service Cloud and Experience Cloud instances via a B2C-CRM Connector to streamline service and commerce operations, and with Marketing Cloud using a Service and Marketing Cloud connector to enable real-time, data-driven marketing orchestration. Data Cloud was integrated to maintain buyer and non-buyer segments, powering hyper-personalized marketing and segmentation, and OSF Digital served as the system integrator reflecting an established partnership of over six years. Operational coverage focused on eCommerce, marketing and service teams within Mahou San Miguel in Spain, along with community engagement operations for global beer aficionados visiting Tienda Mahou San Miguel. Governance emphasized consent capture during registration, segmented communications, and centralized loyalty rules to standardize reward issuance and voucher redemption workflows across channels. Explicit outcomes reported include a 39.03% revenue augmentation, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value, alongside stated improvements in customer retention, segmentation, and community growth following the Salesforce Commerce Cloud deployment for eCommerce. | |
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Commerce Cloud | eCommerce | 2023 | In 2023, Marks & Spencer implemented Salesforce Commerce Cloud to underpin an omnichannel expansion of its Sparks loyalty program. The Salesforce Commerce Cloud deployment served as the eCommerce platform to support international loyalty enrollment, personalized shopping journeys, and multi-currency storefronts within the eCommerce category. Marks & Spencer configured Salesforce Loyalty Management alongside Commerce Cloud to model Sparks program mechanics, including a 20% join discount, exclusive member perks, monthly full order refunds as promotional incentives, and celebratory anniversary treatments. Marketing Cloud automation and journey orchestration were implemented to drive personalized communications, and Salesforce Einstein was enabled to support personalization and recommendation workflows. The implementation integrated Salesforce Loyalty Management with Salesforce Commerce Cloud and Salesforce Marketing Cloud, and connected customer signals into the Internal Data Warehouse and analytical systems, Unilyze, and Planning Inc to close the Customer 360 loop. Operational rollout was planned as a 25 country expansion with six languages and 20 currencies, with a project kick-off in June 2023 and a pilot deployment scheduled for early 2024. OSF Digital served as the system integrator, delivering the initial Commerce Cloud and Loyalty Management integration in a four month implementation window and continuing to support Marketing Cloud automation and Einstein enablement. Governance emphasized a central customer data model and cross-functional workflow alignment across CRM and loyalty, eCommerce, and marketing teams to operationalize omnichannel loyalty at scale. Explicit outcomes reported from the deployment period include a 2% increase in revenue, new Sparks sign ups exceeding target by 89%, a 46% increase in sales penetration among Sparks members, and a 13% increase in average order value after enrollment. | |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Experience Cloud | Customer Engagement,Customer Experience | 2020 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Service Cloud | Customer Support | 2020 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 |
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Consumer Packaged Goods | 2000 | $500M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Retail | 4369 | $520M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Buyer Intent: Companies Evaluating OSF Digital Services
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