Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 | In 2023, Marks & Spencer engaged OSF Digital to develop the Sparks International program and implement Salesforce Loyalty Management as its Customer Loyalty platform. OSF Digital led program design and delivered the initial configuration of the loyalty offering and membership propositions to connect with customers at scale. The implementation configured membership rules and rewards workflows typical of Customer Loyalty systems, including a 20% discount upon joining Sparks, exclusive perks such as discounts and early access to promotions, monthly full order refunds awarded to one customer, and special anniversary treats to recognize memorable moments. Configuration work included rewards catalog and redemption workflows, membership entitlement logic, and journey orchestration to drive engagement and repeat purchase behavior. OSF Digital completed the Salesforce Loyalty Management implementation and integration in four months, integrating Salesforce Loyalty Management with Commerce Cloud and Marketing Cloud to close the loop on Customer 360. The integration established data and event flows between commerce transactions and marketing journeys, enabled transactional triggers for reward issuance and fulfillment, and prepared the environment for Einstein personalization and predictive capabilities. Governance and operationalization were established as an ongoing engagement with OSF Digital supporting the group to enhance Marketing Cloud automation and journeys and to enable Einstein over time. The program went live with measurable commercial signals, with the team noting an ascending trend in revenue and a reported 2% increase. | |
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Commerce Cloud | eCommerce | 2023 | In 2023, Marks & Spencer implemented Salesforce Commerce Cloud to underpin an omnichannel expansion of its Sparks loyalty program. The Salesforce Commerce Cloud deployment served as the eCommerce platform to support international loyalty enrollment, personalized shopping journeys, and multi-currency storefronts within the eCommerce category. Marks & Spencer configured Salesforce Loyalty Management alongside Commerce Cloud to model Sparks program mechanics, including a 20% join discount, exclusive member perks, monthly full order refunds as promotional incentives, and celebratory anniversary treatments. Marketing Cloud automation and journey orchestration were implemented to drive personalized communications, and Salesforce Einstein was enabled to support personalization and recommendation workflows. The implementation integrated Salesforce Loyalty Management with Salesforce Commerce Cloud and Salesforce Marketing Cloud, and connected customer signals into the Internal Data Warehouse and analytical systems, Unilyze, and Planning Inc to close the Customer 360 loop. Operational rollout was planned as a 25 country expansion with six languages and 20 currencies, with a project kick-off in June 2023 and a pilot deployment scheduled for early 2024. OSF Digital served as the system integrator, delivering the initial Commerce Cloud and Loyalty Management integration in a four month implementation window and continuing to support Marketing Cloud automation and Einstein enablement. Governance emphasized a central customer data model and cross-functional workflow alignment across CRM and loyalty, eCommerce, and marketing teams to operationalize omnichannel loyalty at scale. Explicit outcomes reported from the deployment period include a 2% increase in revenue, new Sparks sign ups exceeding target by 89%, a 46% increase in sales penetration among Sparks members, and a 13% increase in average order value after enrollment. | |
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 | In 2023, Marks & Spencer implemented Salesforce Marketing Cloud as a core Marketing Automation platform to support the global expansion of its Sparks loyalty program. The deployment was part of an omnichannel loyalty initiative led with SI OSF Digital, with a June 2023 kick off and a pilot targeted for early 2024, aligning marketing automation, loyalty orchestration, and personalization to nurture customer relationships at scale. The implementation configured Salesforce Marketing Cloud automation and journey capabilities to manage membership lifecycle communications, welcome and onboarding flows, and targeted promotional journeys tied to loyalty events. Salesforce Loyalty Management was implemented in parallel to define program rules and entitlements, while Einstein was enabled to support personalized messaging and predictive audience selection, creating a closed loop between loyalty triggers and marketing campaigns. Integrations were executed to connect Salesforce Loyalty Management, Salesforce Commerce Cloud, the internal data warehouse and analytical systems, and Salesforce Marketing Cloud, closing Customer 360 for Sparks International. The solution was configured to operate across 25 countries, in six languages and 20 currencies, enabling centralized orchestration of loyalty-driven campaigns and localized execution for commercial and CRM teams. Governance and rollout were delivered in a four month implementation phase and transitioned into an ongoing engagement with OSF Digital to enhance Marketing Cloud automation and journeys. Reported outcomes from the deployment include a 2 percent uplift in revenue, new Sparks sign ups exceeding targets by 89 percent, a 46 percent increase in sales penetration for Sparks members, and a 13 percent rise in average order value after enrollment, demonstrating early commercial impact tied directly to the integrated Salesforce Marketing Cloud Marketing Automation deployment. | |
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Retail | 4369 | $520M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Commerce Cloud | eCommerce | 2024 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Experience Cloud | Customer Engagement,Customer Experience | 2020 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Service Cloud | Customer Support | 2020 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Consumer Packaged Goods | 2000 | $500M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Buyer Intent: Companies Evaluating OSF Digital Services
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