Pracedo
Level 2, 70 Mark Lane,
London, EC3R 7NQ,
United Kingdom
London, EC3R 7NQ,
United Kingdom
44 20 3510-0910
Professional Services
Pracedo
List of Software Implementations where Pracedo is Reseller or System Integrator
Pracedo, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Pracedo collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Pracedo is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Pracedo | Salesforce | Salesforce Marketing Cloud | Marketing Automation | CRM |
List of Software Implementations where Pracedo is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
 |
University of East Anglia | Education | 2200 | $396M | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2018 |
In 2018, the University of East Anglia implemented Salesforce Marketing Cloud to advance its Marketing Automation capabilities. The project began as a self-implementation using Trailhead resources and the Marketing Cloud Trailblazers group, and Pracedo was engaged to complete the technical setup and apply Salesforce best practice configuration.
Pracedo configured foundational platform controls and brand alignment within Salesforce Marketing Cloud, enabling session log out times, establishing consistent roles and permissions, and amending the sending domain and sender profiles to reflect UEA branding. A master data extension was created to consolidate subscriber records, and that master data extension was configured to sync relevant information from Sales Cloud to Marketing Cloud on a 15 minute cadence, providing a single consolidated store of up to date subscriber data for campaign targeting.
Functional enablement focused on Marketing Cloud capabilities typical for Marketing Automation, including Journey Builder adoption and multi channel personalization for applicant journeys. Pracedo helped set up the universitys first customer journey and trained the marketing team to edit and create subsequent journeys independently, enabling more personalized touchpoints across channels and improving engagement and click through rates as reported by the team.
Governance and operational changes centered on platform ownership within the marketing function, standardised permission models, and a one time technical setup approach to reduce ongoing technical overhead. The combined configuration, Sales Cloud to Marketing Cloud synchronization, and Journey Builder enablement reduced the resourcing time required to gather campaign data and made campaign sends more efficient, allowing UEA to reallocate resources toward creating more on brand relevant campaigns.
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IT Decision Makers and Key Stakeholders at Pracedo
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Buyer Intent: Companies Evaluating Pracedo Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Pracedo software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Pracedo System Integrator / VAR Profile
Pracedo is a system integrator and technology consulting firm headquartered in London, United Kingdom, with approximately 55 employees and annual revenues of $5M.
Pracedo implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 1 verified Pracedo software implementations across industries and regions, including: University of East Anglia where Pracedo implemented Salesforce Marketing Cloud.
Pracedo has a strategic VAR/SI partnership with Salesforce, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Pracedo partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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