Publicis Sapient
40 Water St,
Boston, 2109, MA,
United States
Boston, 2109, MA,
United States
1 617-621-0200
Professional Services
Publicis Sapient
List of Software Implementations where Publicis Sapient is Reseller or System Integrator
Publicis Sapient, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Publicis Sapient collaboration with software players such as Salesforce, FIS Global and IBM empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Publicis Sapient is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
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| Publicis Sapient | FIS Global | FIS Apex Collateral Management | Risk Management | TRM |
| Publicis Sapient | IBM | IBM Sterling Inventory Visibility | Inventory Management | SCM |
| Publicis Sapient | IBM | IBM Sterling MFT | Master Data Management,Database Management | IaaS |
List of Software Implementations where Publicis Sapient is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Carlsberg Group | Consumer Packaged Goods | 36056 | $14.2B | Denmark | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
In 2022, Carlsberg Group implemented Salesforce Loyalty Management to operationalize a consolidated Customer Loyalty strategy for its global B2B business, engaging Publicis Sapient as the delivery partner. The deployment focused on embedding loyalty workflows directly into commercial operations to drive pricing, promotion, and repeat purchase behavior, with the Salesforce Loyalty Management application serving as the core orchestration layer.
The implementation configured discrete functional modules including a loyalty program engine, a promotional engine, a voucher management and issuance system, point redemption nudges, and frontend real time promotional nudges and loyalty visibility. The team also defined and launched a customer segmented dynamic pricing strategy and integrated that pricing logic into promotions and voucher issuance, aligning business objectives with technical implementation across those modules.
Operational integrations tied Salesforce Loyalty Management into Salesforce B2B commerce flows and analytics processes, with close collaboration across engineering, sales, marketing, analytics, and commercial teams. The deployment used the cloud hosted Salesforce platform to surface real time nudges in the frontend, support A B testing of offers, and enable voucher issuance workflows for incentivizing higher trade volumes and increasing average order value, while work also began to extend loyalty and promotion logic into a Vietnam marketplace model.
Governance and rollout were driven by product led stakeholder engagement, including presenting business cases to business heads, prioritizing features via usage analytics, and iteratively refining offers based on A B test results. Outcomes captured during the program include a roughly 5% gross margin improvement over two years attributed to dynamic pricing, an approximately 10% uplift in repeat purchase rate from promotional and loyalty treatments, and a cumulative approximate 15% uplift in average order value achieved through the integrated pricing, promotions, and loyalty roadmap.
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Dz Bank Germany | Banking and Financial Services | 5411 | $25.7B | Germany | FIS Global | FIS Apex Collateral Management | Risk Management | 2016 |
In 2016, Dz Bank Germany deployed FIS Apex Collateral Management to optimize and automate enterprise collateral allocation and post-trade collateral workflows for Group Treasury in Europe. The deployment targeted Risk Management capabilities including intraday collateral processing and scenario simulation to support collateral funding decisions. The project completed iterative go-lives during 2016 to phase in automated intraday processes and reduce manual operational steps.
FIS Apex Collateral Management was configured to provide enterprise collateral allocation engines, automated margin call processing, and scenario simulation capabilities. Workflows were instrumented to automate collateral substitution, allocation logic, and reconciliation tasks, reducing manual interventions in treasury operations. The configuration emphasized orchestration of post-trade collateral movements and intraday optimization routines.
Publicis Sapient and Sapient Global Markets acted as the implementation partner and delivered integration layers connecting the collateral platform to post-trade workflow systems and internal treasury operations. Operational scope was concentrated on Group Treasury across Dz Bank Germany in Europe, covering intraday processing, settlement instruction handling, and collateral optimization routines used by treasury and funding teams.
Governance and rollout followed iterative go-live cycles in 2016 with process rework to move manual tasks into automated collateral workflows and scenario-driven decision support. The implementation achieved reduced manual steps and improved scenario simulation capabilities, and it established automated intraday processes to support collateral funding cost management as described in project notes.
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Eileen Fisher | Retail | 830 | $235M | United States | IBM | IBM Sterling Inventory Visibility | Inventory Management | 2018 |
In 2018, Eileen Fisher implemented IBM Sterling Order Management with Publicis Sapient to deliver consolidated inventory visibility and omnichannel fulfillment capabilities. The program targeted the companys retail and ecommerce channels in the United States and prioritized a single view of stock to support channel-agnostic fulfillment.
The deployment incorporated IBM Sterling Inventory Visibility as part of the Inventory Management capability set, providing a centralized inventory record to enable ship-from-store and channel-aware order routing. IBM Sterling Inventory Visibility was used to align inventory status, availability, and reservation logic with order fulfillment workflows.
Publicis Sapient served as systems integrator for configuration, testing, and operational integration, connecting store level retail systems and ecommerce platforms to the centralized inventory service. Integrations focused on synchronizing inventory states and availability across point of sale and online storefronts to reduce fragmentation between selling channels.
Governance and operational change centered on establishing inventory governance and fulfillment workflow ownership across merchandising and operations teams, with rollout activities coordinated between stores and online operations. Eileen Fisher IBM Sterling Inventory Visibility Inventory Management supported the business function of centralized inventory visibility and omnichannel fulfillment orchestration without disclosing specific performance outcomes.
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Retail | 830 | $235M | United States | IBM | IBM Sterling MFT | Master Data Management,Database Management | 2019 |
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Retail | 56000 | $6.7B | United States | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2016 |
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Retail | 56000 | $6.7B | United States | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2016 |
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Retail | 56000 | $6.7B | United States | Salesforce | Salesforce Commerce Cloud | eCommerce | 2016 |
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Retail | 56000 | $6.7B | United States | Salesforce | Salesforce Service Cloud | Customer Support | 2016 |
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IT Decision Makers and Key Stakeholders at Publicis Sapient
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Buyer Intent: Companies Evaluating Publicis Sapient Services
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Publicis Sapient System Integrator / VAR Profile
Publicis Sapient is a system integrator and technology consulting firm headquartered in Boston, United States, with approximately 20000 employees and annual revenues of $2.5B.
Publicis Sapient implements and supports enterprise applications across markets such as CRM, TRM, SCM, IaaS and eCommerce.
APPS RUN THE WORLD tracks 8 verified Publicis Sapient software implementations across industries and regions, including: Carlsberg Group where Publicis Sapient implemented Salesforce Loyalty Management, Dz Bank Germany where Publicis Sapient implemented FIS Apex Collateral Management, and Eileen Fisher where Publicis Sapient implemented IBM Sterling Inventory Visibility.
Publicis Sapient has a strategic VAR/SI partnership with Salesforce, FIS Global and IBM, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Publicis Sapient partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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