Beersel, 1654,
Belgium
Realdolmen
Realdolmen, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Realdolmen collaboration with software players such as Salesforce, Microsoft and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Realdolmen | Microsoft | Microsoft Dynamics CRM | CRM | CRM |
| Realdolmen | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Colruyt Group | Retail | 29903 | $11.2B | Belgium | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2015 |
In 2015 Colruyt Group implemented Salesforce Sales Cloud to consolidate sales operations in its retail business. The deployment targeted Sales Automation,CRM,Sales Engagement capabilities and aimed to standardize pipeline and customer account workflows for Belgium retail sales teams. RealDolmen served as the implementation partner responsible for configuration and rollout.
The Salesforce Sales Cloud configuration emphasized core Sales Cloud capabilities including account and contact management, lead-to-opportunity conversion, opportunity and pipeline management, activity and task automation, and sales engagement features such as templated communications and cadence support. The project implemented role-based page layouts, validation rules, workflow automation, and reporting dashboards to deliver consistent pipeline visibility and standardized sales stage definitions. The full application name Salesforce Sales Cloud was used across configuration artifacts and training materials to maintain clarity between platform capabilities.
Deployment followed a phased approach across commercial functions and retail field selling workflows, with RealDolmen governing configuration baselines, release management, and implementation support. Governance focused on configuration control, role-based access, and standardization of sales processes to align Sales Automation,CRM,Sales Engagement with Colruyt Group business functions. Documentation and change control processes were established to manage ongoing configuration and future enhancements.
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De Lijn | Transportation | 7927 | $1.3B | Belgium | Microsoft | Microsoft Dynamics CRM | CRM | 2016 |
In 2016, De Lijn implemented Microsoft Dynamics CRM as a CRM solution to centralize customer interactions and improve service responsiveness. The deployment was delivered with local systems integrator Realdolmen under a collaborative agreement awarded after a European public call for tender, and approximately 300 employees across multiple departments were brought into scope for staged rollout.
The implementation began from a core Microsoft Dynamics CRM package which Realdolmen configured and extended to support a Customer Response System for tracking complaints, requests, lost property and positive feedback, a campaign management capability for provincial marketing teams, and a contact management track for B2B relationships. Users were given self-service reporting capabilities, including configurable dashboards and views for complaint volumes, dossier age and turnaround times, enabling operational prioritization and management reporting from within Microsoft Dynamics CRM.
Realdolmen integrated Microsoft Dynamics CRM with Outlook and the public website so inbound email threads and web submissions are captured directly into case dossiers, with email replies routed back into the correct records. The integrator also connected CRM to De Lijn backend systems and the client database to surface journey, bus line and driver data at case resolution time, and to provide historical subscriber information to customer service agents. The largest early user group was 135 staff in the customer service department and external call centre, followed by 30 communications staff using the campaign management capability.
Rollout was phased to balance consensus across provincial operations, and selection criteria emphasized cost, ease of use and modular buildability, leading De Lijn to start with a basic Dynamics CRM package that was customized. Explicit operational outcomes reported include faster and more customer friendly responses, a dramatic reduction in turnaround time for resolving dossiers, and the ability to meet statutory reply obligations within 45 hours. Centralized campaign management under CRM also improved cross‑regional coordination and knowledge sharing among marketing teams.
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