Dana Point, 92629, CA,
United States
RunDTC
RunDTC, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. RunDTC collaboration with software players such as Shopify empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| RunDTC | Shopify | Shopify | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Columbia Sportswear | Retail | 9780 | $3.4B | United States | Shopify | Shopify | eCommerce | 2025 |
In 2025, Columbia Sportswear implemented Shopify as its primary Shopify eCommerce platform with RunDTC engaged as the implementation partner for an enterprise-scale modernization effort. The program was scoped to address both direct-to-consumer and B2B commerce workflows, using a phased rollout to minimize disruption across merchandising, marketing, wholesale, and customer service functions.
RunDTC configured core Shopify capabilities including Shopify B2B account controls, customized Shopify Liquid theming, and an app ecosystem rationalization to remove app sprawl and simplify technical operations. The implementation emphasized modular configuration and automation of checkout, pricing tiers, and customer account flows typical of enterprise eCommerce projects, while preserving the ability to extend with complementary order management system integrations where required.
Architecturally, RunDTC applied its enterprise patterns to centralize content and governance, leveraging headless CMS to Shopify Liquid integration approaches proven on other accounts and enabling centralized admin controls, content staging and preview, and fine grained permissioning for local brand teams. Integrations evaluated and implemented as part of the deployment included headless content management and order management system connections to unify catalog, inventory, and ordering workflows across channels.
Governance and rollout centered on a single admin model with role based permissions and staged approvals to reduce operational fragmentation across Columbia Sportswear’s brand and wholesale teams. RunDTC reported agency level outcomes from this style of enterprise work, including 96% overall growth year over year, an 87% increase in headcount, and an average 14% growth in client revenues after launches on Shopify, reinforcing the pattern of using Shopify to unify eCommerce operations at scale.
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Lululemon Athletica | Retail | 29000 | $6.3B | Canada | Shopify | Shopify | eCommerce | 2025 |
In 2025, Lululemon Athletica implemented Shopify as its eCommerce platform, engaging RunDTC to execute an enterprise grade commerce modernization. The engagement was scoped to support both direct to consumer and wholesale commerce channels, using a phased, Shopify centered rollout to limit disruption to ongoing operations.
RunDTC configured Shopify storefront and checkout workflows and applied Shopify Liquid theme customization to create a unified brand experience, while establishing content staging and approval workflows and fine grained permission controls for business users. The implementation emphasized reducing custom code complexity, modeling product and catalog structures for enterprise scale, and configuring Shopify native B2B capabilities to enable gated account access and self serve ordering for wholesale buyers.
Integration planning evaluated complementary order management systems and the broader Shopify app ecosystem to address fulfillment orchestration and enterprise admin requirements, while aligning data architecture and reporting needs with business operations. Operational coverage targeted commerce, merchandising, wholesale sales, and content teams, and RunDTC applied centralized admin governance and staged rollout practices to preserve brand consistency across touchpoints.
RunDTC applied the same enterprise playbook used with other large brands, including headless CMS integration patterns and centralized management for multi brand sites, to support Lululemon Athletica’s objectives. RunDTC has documented outcomes from prior Shopify engagements, including an average 14% increase in client revenues after launching on Shopify and a 16% conversion lift on a major retail program, and those performance signals informed architecture and governance decisions for this implementation.
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Manduka, LLC | Retail | 100 | $60M | United States | Shopify | Shopify | eCommerce | 2025 |
In 2025 manduka, LLC implemented Shopify for eCommerce with RunDTC as the implementation partner, moving its wholesale studio channel onto a single Shopify-based commerce platform. The engagement focused on converting manual order processes used by thousands of studio customers into an online self-serve ordering workflow using Shopify’s B2B capabilities.
RunDTC’s implementation consolidated approximately 7,000 studios into one Shopify instance, configuring commerce flows to support account-based ordering, authenticated storefront access, and online purchase workflows that replaced phone, email, and manual order entry. The project followed a phased rollout methodology centered on the Shopify platform, combining technical configuration with operational process updates to limit disruption to studio ordering and fulfillment.
The scope included evaluating and selecting complementary app ecosystem components such as order management functionality to support post-order workflows and fulfillment orchestration, while keeping the primary commerce and ordering experience on Shopify. Operational coverage targeted wholesale and studio-facing business functions, aligning sales, operations, and customer support around a single self-serve ordering channel.
Governance emphasized centralized platform administration and a staged adoption path, pairing technical changes with updated business processes to ensure studios adopted the new self-serve model. The implementation leveraged Shopify to modernize B2B ordering for Manduka, LLC and reflects RunDTC’s approach to using Shopify for enterprise eCommerce modernization.
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Retail | 15000 | $7.1B | United States | Shopify | Shopify | eCommerce | 2025 |
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Retail | 2900 | $2.0B | United States | Shopify | Shopify | eCommerce | 2025 |
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